We said loyalty begins with the onboarding process. While onboarding certainly plays a major role, in reality loyalty, or the prospect of it at least, begins when the customer meets the brand for the first time. The relationship begins long before the first transaction takes place. What are the...
Response to our November 4 webinar with author Robbie Kellman Baxter was unexpectedly strong - both in the number of registrations and attendees, but also in...
Onboarding feels like a buzzword these days. Like “social media,” “content marketing,” and “growth hacking,” it seems inescapable no matter what industry or...
It’s funny how things always seem to come full circle. We grew up being badgered by our parents to say “please” and “thank you” until eventually it became a...
Remember "What About Bob?" It's a classic (yes, I'm declaring classic) comedy from 1991. Richard Dreyfuss is a psychiatrist with a maniacal patient named Bob...
A coworker and I were having a debate about whether periods and commas should be inside or outside quotation marks, which we decided should be settled by the...
Brandon Carter
