This past week several of my colleagues and I attended the HubSpot Inbound conference. The subject du jour at the conference, for the most part, is content marketing. Content marketing is generally summarized as creating useful, educational content to promote your brand and address prospects...
Twitter is pretty great. Within a matter of minutes, you can get the latest news, sports, opinions, memes, advice, celebrity junk, and more. Ever wanted to...
How about a little experiment? No science beakers or shock therapy required. This one really just requires you to think critically about your business and how...
Consumer meets brand. Consumer becomes customer. Brand offers to “go steady” with the creation of a loyalty program. Love blossoms. As romantics are apt to do,...
One of the hardest moves in business is transitioning a product from free to paid. The freemium model utilized by Spotify and other online services is do-able,...
We’ve stated a few times that there is no true hack for customer loyalty. Loyalty is most often a result of a great product, served at a fair price, surrounded...
Brandon Carter
