Having a good email database is the first step towards a successful email marketing campaign, but there's more you need to do to achieve that success. Everyone receives marketing emails every day, and more often than not they're simply deleted without ever being opened. What makes yours different,...
Movies and novels throughout history have convinced us that there is such a thing as “love at first sight.” And you know what: it’s true! People do randomly...
Are you mad at a business right now? Maybe the laundromat lost your favorite shirt. Perhaps the local chicken place served up fried vermin instead of chicken....
Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly...
If you need to water your lawn, you grab a hose. If you need to get in shape, you purchase a gym membership. And if you need to stem customer churn, you get a...
We all want those ride-or-die customers—the ones who are the first in line to buy your new product, test out your new services, or boast on social media about...
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