Last week, we outlined the process for calculating an actionable number to describe each member’s level of engagement in the article, Gauging Member Engagement: How to Collect Actionable Data. In part 2 of the series below, we describe how to take this new metric and customize a member marketing...
Can you add up the number of members you have? Yes. Can you calculate your quarterly profits? Yep, easily. But can you put a solid number to something as...
I’ll never forget how tiny my daughter was when she learned to say “thank you.” If you gave her a marshmallow, you were guaranteed an enthusiastic “thank you.”...
Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to...
Last week, we discussed the importance of a great onboarding effort in the article “What is Onboarding? The Next Critical Step in Your Loyalty Program.” And...
Congratulations! You’ve attracted yourself a new member and you’re bound to be best friends forever, right? The reality, unfortunately, is that most members...
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Kendra Lusty