You used to pick up movies from Blockbuster. You used to download and install office software. You used to buy physical media such as CDs. Odds are you were doing these things as recently as a couple years ago. Now, there’s a good chance you do none of these. In fact, instead of owning a CD, you’re...
It’s a rough time for education associations. As if life as an educator wasn’t hard enough – dealing with other people’s kids all day, parents who can be just...
The most basic definition of a transaction is an exchange of goods. One person hands over something and receives something they desire in return. Obviously,...
Access turned 30 this year. If we were embodied in an individual, we might have spent this year moping around, complaining about how hard it is to recover from...
So you’ve built and launched a loyalty program. Congratulations!
Over the course of my years working with merchants on coupon campaigns, I’ve found one common, recurring question: How a coupon can help me connect with the...
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Brandon Carter