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Posted by Gary Toyn on May 9, 2019 8:06:23 AM

When it comes to running a member benefits or loyalty program, your mama had it all figured out.

In honor of mothers everywhere (including mine who's been a mom for 71 of her 90 years), I’d like to share some life lessons learned from the mother hen herself – and how they can be used as best practices in running a successful membership discount club or loyalty program. 

 

 

Posted by Ashley Autry on May 2, 2019 10:33:36 AM

The term “generation” refers to a group of people born around the same time that share similar experiences and other commonalities.

Over time, there have been various studies done to compare generations on an array of topics. And we are about to add a little comparison of our own to that list.

Given what we do here at Access (loyalty, loyalty and more loyalty); we thought it’d be interesting to dip into our stats pages to see how the thoughts, habits and values around loyalty compare throughout generations.

Before diving in, let’s start with a brief profile on each of the generations we’ll be comparing.

Posted by Gary Toyn on Apr 18, 2019 9:15:49 AM

Gary Toyn is a client marketing consultant for Access who frequently shares his experiences, research and insight into the world of member benefits - everything from discount platforms to engagement. In this article, he speaks to the value dining discounts contribute to member rewards.

 

Why are restaurant discounts so critical to the success of your member benefits program?

Posted by Ashley Autry on Apr 4, 2019 1:22:45 PM

Loyalty has always been essential to the success of businesses and organizations. And we don't really see this changing anytime soon.

And yet, while the role of loyalty tends to remain the same in the present, we wondered if today's data might tell us what it will look like tomorrow...or next week...or next year?

Posted by Ashley Autry on Mar 13, 2019 8:00:00 AM

I’m a self-proclaimed Potterhead (a nickname given to fanatics of the Harry Potter series).

Needless to say, one of my favorite trips as an adult (yes I said adult) was a quick, two day visit to Universal Studios Orlando to finally experience the Wizarding World of Harry Potter.

And it was...

AWESOME!

I got to see Gringotts Bank, eat at the Leaky Cauldron, enjoy a frozen butterbeer, go inside Ollivanders wand shop, ride on the Hogwarts Express and more.

My point? Traveling is an important part of peoples’ lives as it creates opportunities for discovery, exploration, shared experiences and lasting memories.

Which brings me to the idea that people love to travel (no surprise there) - all kinds of people in all kinds of ways for all kinds of reasons.

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How much do people love to travel you ask?

So much so that we've created an entire stats page around it, Travel and Tourism Statistics: The Ultimate Collection, to help us better understand travelers.

Americans alone took 2.3 billion solo trips for business and leisure purposes in 2017.

Not only do people like to travel, but they spend a significant amount of their hard earned dollars on road trips, vacations, getaways, staycations, etc.

Direct spending by resident and international travelers in the U.S. averaged $2.8 billion a day, $118.2 million an hour, $2.0 million a minute and $32,800 a second in 2017.

Because traveling is such a significant part of people’s lives, we've identified 6 things you should know about travel savings as they relate to your members.

Posted by Ashley Autry on Feb 21, 2019 9:27:02 AM

Have you ever asked yourself what creates loyalty?

We have.

In fact, we’ve filled several pages devoted to gathering the latest facts and stats about all things customer loyalty and engagement.

What is it? How do you earn it? Is it worth the effort? (And so on...)

On the flip side, have you ever wondered what makes loyalty fade?

We’ve asked ourselves that one, too, turning again to our content-filled stats pages to seek out some answers.

Read on and discover -- like we did -- five clear patterns that studies suggest are fast and easy ways to turn off consumers and drive them away from becoming truly loyal.