Whose job is it to create member / customer loyalty for your organization? Account managers? Customer service reps? Maybe YOURS? You may even have a team in your organization dedicated to the client experience, like we do. According to our VP of Client Success, Emily Hayes, EVERY SINGLE employee is...
Let’s face it. Many membership professionals have struggled with low engagement for so long, some may wonder if their program has been damned to membership...
Consumers are terrifying. Directly or indirectly, they control the fate of every business. Yet they’re often erratic They’re prone to love you one minute and...
Putting a clock to something makes it more exciting. Imagine sports without a clock. At some point, the ref just decides that’s enough basketball and blows the...
You’re doing what we suggested earlier this year and thinking of customers as members, right? After all, they’re yours for the taking every time they want to...
How have some of America's most powerful membership organizations been able to successfully turn regular members into passionate advocates who are ready to be...
Michelle White
