We’re taught pretty young that the shortest route from point A to point B is a straight line. In many cases, this means a straight line is also the fastest and easiest path. For example, if I need to get on the roof of my house, I can get there faster climbing a ladder than, say, a series of...
In our last article, Communicating the Value of Membership: 6 Best Practices for Effective Communication, we discussed how your relationship with your members...
You work so hard to ensure your membership provides value to your members. But it won’t do you any good if your members don’t know about it. The last thing you...
Summer vacations certainly didn’t pan out this year like we all envisioned. Most Spring Break travel was re-routed to the back yard as the entire country...
Much has been studied about the customer journey. The world’s largest brands and corporations have all contributed to the pool of knowledge. They’ve studied...
In March, I set up a Zoom meeting with my family for the first time in my life. Between loud kids of all ages, varied internet speeds, my screen mysteriously...
Kendra Lusty
