At some point in most membership organizations' history, someone in a planning meeting used "loyalty program" and "member reward program" interchangeably, the room nodded, a vendor was called, and a program was launched. The terminology felt close enough. It's not. And confusing the two leads...
Customers love rewards. Rewards are motivating. Earning them is fun. Using them is even more fun. How do businesses feel about rewards? Rewards are more likely...
Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets....
Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for...
This is a guest post from IT solutions firm TechnologyAdvice. You can find more tidbits of their recent research over on our loyalty stats and millennial...
I don't just work for a company that operates in the loyalty program space, I'm a huge fan of them myself. I'm attracted to the idea of getting something -...
Ryan Marvel
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