Posted by Brandon Carter on May 28, 2014 7:03:00 AM

Just 100 years ago the first cross-continental phone call was made. Now, you're reading a blog post while listening to music streaming from the cloud and texting with your spouse about dinner. As remarkable as it seems, technological innovation and consumer adoption don't happen by accident. It's extremely rare that a ...

Posted by Brandon Carter on May 1, 2014 2:08:00 AM

Not too long ago I stumbled upon an article wherein a loyalty guru was asked to weigh in on the future of rewards programs for credit cards. He opined that the long-term outlook for these types of programs, particularly those that dole out points, was heading for a sharp decline. The problem, he said, was that the conv...

Posted by Brandon Carter on Mar 24, 2014 2:23:00 AM

Pop Quiz! Without consulting Google or your address book, name the following:   Your plumber   Your dentist.   The last membership organization you joined.   Your real estate agent.   The brand of cereal you ate this morning. Or the name of the farm your eggs came from, if you're the lucky type that gets to have a nice...

Posted by Brandon Carter on Jan 2, 2014 1:21:00 AM

Try to count the methods companies use to generate customer loyalty, and you'll quickly run out of fingers. And toes. And the fingers and toes of your friends and family. A quick glance at our collection of loyalty statistics shows that companies are attempting a variety of tactics, and customers are lapping it up - if...

Posted by Brandon Carter on Sep 16, 2013 8:25:00 AM

  Cookies from The Chocolate, a dessert cafe in Utah. Running a business is tough. If it’s a brick-and-mortar, consumer-facing business, then it’s doubly tough. You have staff to manage and train, facilities to maintain, codes to abide by, books to keep, bills to pay and oh, somewhere in there you need to have a great ...

Posted by Brandon Carter on Jul 31, 2013 12:10:00 AM

From time to time we take the opportunity to publish viewpoints from outside the Access offices. Today we offer thoughts on mobile loyalty from John Gower of NerdWallet. If you're an expert in topics related to loyalty programs and are interested in contributing content to our blog, send an email to brandon.carter@acce...