Posted by Kendra Lusty on Mar 28, 2019 6:09:00 AM

When planning for college, I believed journalism was the best (maybe only) choice I had to earn an actual money-making career based on writing. Even though I knew early on I was unhappy in that major, I stuck through my classes. And worked at the school newspaper. And practiced my “interview skills” on unsuspecting bli...

Posted by Gary Toyn on Mar 21, 2019 11:18:16 AM

Not all member discount programs can really attract and engage your constituents like they promise. Here are 20 of the most important elements to look for in an effective (and compelling) discount program. About a 4 minute read   Why are more and more member-based organizations, employers, associations offering their c...

Posted by Gary Toyn on Mar 7, 2019 7:20:00 AM

Membership groups are trying to adapt to the increasing demands of members who want personally relevant value from the organizations they join. Here’s why organizations are embracing membership discount platforms to drive ongoing engagement. About a 4 minute read

Posted by Kendra Lusty on Feb 28, 2019 8:00:00 AM

You might call me a Millennial. I was born right there on the border of what’s considered a Millennial and a Gen Xer. I can sympathize with both, including the quirks from both. What does that mean? For one thing, it means I’ll smother mayo on my sandwich while saying “hey Siri, why do people say Millennials are killin...

Posted by Kendra Lusty on Jan 31, 2019 10:00:50 AM

Entering the world of social commentary has its consequences. Just ask Gillette. In case you missed it, the razor-making powerhouse recently released an internet-only ad that quickly spread with nearly 20 million views in 48 hours. The message addressed a social issue that has sparked a lot of conversation over the pas...

Posted by Kendra Lusty on Jan 17, 2019 3:05:18 PM

Have you seen our Loyalty Statistics: the Ultimate Collection page lately? If not, you should. It’s ballooned to a jaw-dropping 1000+ statistics curated from across the web over the last 5 years. And it’s still growing. They come from studies run by industry leaders and top firms across the nation. Organizations and bu...