King of the Jungle - The December 2 Customer Engagement Recap

Posted by Brandon Carter on Dec 2, 2016 2:37:00 PM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

We're a Top Workplace! (and You Need to Join Us)

Posted by Brandon Carter on Dec 1, 2016 2:35:00 PM

Normally, this space is reserved for discussion of customer engagement and loyalty, of discount programs and oodles of statistics.

We're going to very briefly move in a different direction today.

Today, we're going to fix you up with a new job. [Continue Reading]

Topics: in the news

Why Customer Engagement Matters

Posted by Brandon Carter on Nov 29, 2016 8:45:00 AM

At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's far from an exact science.

Which is a good thing, if you think about it.

It means that, for now, you have the freedom to do what you like, try new things, and chase your customers around until you find what works.

Of course, that lack of an instruction manual means you might just fail.

That's okay. Failure is just another word for learning.

What's important is that you do something to build better customer relationships.

You can't just brush aside the idea or executions of customer engagement. Here's why.

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Topics: Customer Engagement

40 Inexpensive Customer Appreciation Ideas

Posted by Brandon Carter on Nov 28, 2016 9:44:00 AM

We spend a lot of time talking about customer loyalty here. It’s part of this blog’s title, after all. We’re very interested in the mechanics that lead a customer to enter into a relationship, of sorts, with a brand.

And like any great relationship, that affection can’t just be a one-way street. It’s pretty safe to say that no brand has ever suffered from showing some love back to their customers.

The great thing about customer appreciation is it takes many forms. It’s giving away expensive items, but it’s also having a staff that remembers first names and frequent purchases. The bottom line is there are many ways a brand can make customers feel like it cares about them.

Here are 40 simple and inexpensive ways any brand can express appreciation for its customers:

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Topics: customer retention, customer loyalty

How Online and B2B Businesses Can Get on the Local Spending Bandwagon

Posted by Brandon Carter on Nov 22, 2016 8:44:00 AM

As it turns out, marketing hype folks are onto something with this idea of "hyperlocal."

After all, we just published research that shows consumers are staying very local to make their routine purchases.

And the more frequent the purchase, the less they're willing to travel. It's why there's a Starbucks or McDonald's on seemingly every block.

Ecommerce is shooting up, but still accounts for around 8% of all spending.

So, hyperlocal is the word.

If you operate a brick-and-mortar business, your blueprint is set. Draw a 20 minute radius around your location, and build your operation around those local consumers. Do what you need to do to bring them in and become part of their routine.

Super easy!

But…

What does this mean if you operate an online business?

Or a B2B business?

How can you take advantage of this hyperlocal bandwagon consumers are on? 

It's not easy, but it is possible.

[Continue Reading]

Topics: local merchants, consumer trends

Pay Per Clickpalooza - The November 18 Customer Engagement Recap

Posted by Brandon Carter on Nov 18, 2016 7:12:34 AM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

[Continue Reading]

Topics: Customer Engagement, consumer trends

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