Putting a clock to something makes it more exciting.
Imagine sports without a clock. At some point, the ref just decides that’s enough basketball and blows the whistle and everyone goes home.
What about game shows? Wheel of Fortune would become a four-hour ordeal. "Let me know when you're ready to solve the puzzle, Jerry."
Clocks and limitations make things more exciting. They bring pressure, and add an element of life and death.
In the world of member engagement and retention, we don’t deal with deadlines often. We’ll put expiration dates on memberships, and maybe a “sign up by ____” deadline for events.
But otherwise, we tend to operate like a sport without a clock.
When a member signs up, or a customer purchases, there’s a lot of excitement and expectations. Yet, it can take months or even years for the person to fully realize the value of their investment.
You don't see or hear it, but there's a clock ticking. Members are making lifetime decisions as soon as they come into contact with your brand.
Your timer is to set to 30 days. That's how long most businesses need to solidify the relationship and put the member on a successful path.
Try any combination of these ten tactics to put your brand in position to earn engagement and loyalty from as many members as possible.