The Access Loyalty Blog

News, insights, opinions and more from America's leading merchant content provider

Coupons: Your Secret Weapon to Reach the Wealthy, Millennials

most frequent coupon usersLet’s play “The Stereotype Game!”

Q1: Of the following choices, which is the best way to appeal to Millennials?

A)     Free Cats and Gourmet Meals (only for Instagram Selfies, not for Consumption)

B)      Unlimited Pop Tarts

C)      Endless Streaming Game of Thrones Episodes with Handy “Witty Things to Tweet” suggestion box

D)     Coupons

Q2: Of the following choices, which is the best way to appeal to affluent crowds?

A)     Caviar Fountains

B)      Free “How to Swim Through Deep Reservoirs of Gold Coins” Lessons from an S. McDuck

C)      A Complimentary Chauffeur for their Chauffeur’s Chauffeur

D)     Coupons

Q3: Who are the most avid coupon users?

A)     The Poor

B)      Seniors

C)      Millennials

D)     The Affluent

E)      Both C & D

Wow, those are some serious stereotypes. And while it would be awesome to have an unlimited flow of pop tarts and someone to drive around your driver’s driver, those are probably not reasonable for a business to offer people of those respective generations.

In truth, the correct answer to both Q1 and Q2 is the correct answer to Q3. Millennials and the affluent are the most voracious coupon-using demographics in the marketplace today.  [Continue reading]

The Customer Engagement Recap: July 18

customer engagement

Finish off this return-from-vacation week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.  In this week's customer engagement recap: Comcast Apologizes for 'Unacceptable' … [Continue reading]

8 Personality-Based Tips to Earn Emotional Loyalty from Gen X

genxstat

We've already gone over some ideas about creating emotional bonds with Millennials and their forebears, the Baby Boomers. In between the two, of course, is Generation X, or those born between 1965 and 1980, roughly. With Boomers having so much money … [Continue reading]

What You Need to Know About Crunched Consumers and Their High Expectations

speindingexpenses

A few weeks back we published this simple infographic on some spending trends among consumers. We pointed out how most spending is still local and in-store, as well as how smartphones are beginning to disrupt the shopping process. Maybe the most … [Continue reading]

The Customer Engagement Recap: July 11

customer engagement

Finish off this return-from-vacation week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.  In this week's customer engagement recap: Drought, disease drive up meat prices This … [Continue reading]