The Customer Engagement Recap - January 30, 2015

Posted by Brandon Carter on Jan 30, 2015 9:34:17 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Google’s Wireless Service: sooner than later
  • Four Steps to Retain Coupon Customers
  • PRIME MEMBERS DRIVING AMAZON’S SALES GROWTH
  • SHAKE SHACK EXPLODES
  • What Millennials Want (in the Workplace): More Compensation
  • Comcast bill changes customer’s first name to “A—hole”

 

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Topics: Customer Engagement, Member Benefits, consumer trends

Four Steps to Retain Coupon Customers

Posted by Dave Bona on Jan 28, 2015 8:30:00 AM

So you’re finally going to do it.

You, business owner, are prepared to run a coupon. It’s surely going to bring in lots of new customers and give your business the jumpstart it needs.

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Topics: customer loyalty statistics, retail, retaining coupon customers

What Millennials Want (in the Workplace): More Compensation

Posted by Brandon Carter on Jan 27, 2015 8:30:00 AM

Keeping customers engaged is a complicated, frustrating task. There are countless influences that enter into the equation of how much attention span consumers will devote to a brand.

One major influence that is universally accepted, however, is employee engagement. Customers will only care as far as employees are willing to take them. If employees - who are closer to a brand than anyone - don't give a damn, why should consumers?

If employee engagement is important, then millennial engagement is critical. After all, they are the largest generation in the current American workforce, and as many are quick to point out, they're very, very unique. 

Or so it seems. 

Continuing our ongoing series on "What Millennials Want (In the Workplace)", today we take a look at something else they seem to want: more money. 

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Topics: employee engagement, employee loyalty, what millennial employees want

The Customer Engagement Recap - January 23, 2015

Posted by Brandon Carter on Jan 23, 2015 5:30:00 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • AMAZON TO PULL THE PLUG ON ITS MOBILE WALLET
  • Facing Losses, Monitise Eyes Sell Off
  • Report: Google may purchase Softcard to boost its mobile payment efforts
  • Big Delivery: When Big Data Builds Customer Loyalty
  • DESPITE LOW GAS PRICES, U.S. CONSUMERS ARE SHOWING RESTRAINT WITH THEIR EXTRA CASH
  • Microsoft Really Wants You To Try Windows 10, Offers Free Upgrades

 

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Topics: Customer Engagement, Member Benefits, consumer trends

Big Delivery: When Big Data Builds Customer Loyalty

Posted by Brandon Carter on Jan 20, 2015 2:00:00 PM

We've touched on Big Data a time or two in the past, and how it holds amazing promise. A time is coming when all of that information is going to be utilized to deliver incredible value - not just back to consumers, but also to the many merchants and partners who collect the (currently underutilized) data. 

At some point, Big Data has to evolve into Big Delivery, the point where data is used to enhance relationships between consumers and brands through a constant exchange of relevant value. 

Kelly Passey, Access' EVP of Business and Product Development, says that day is getting close. 

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Topics: Customer Engagement, customer loyalty

The Customer Engagement Recap - January 16, 2015

Posted by Brandon Carter on Jan 16, 2015 9:23:01 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Southwest hit with record $1.6 million fine for stranding passengers on tarmac
  • Nearly 800K Bank of America customers have signed up for Apple Pay
  • What Millennials Want (in the Workplace): More Flexibility
  • Do Not Pay This Man To Mail Glitter To Your Enemies
  • Four Common Traits of Successful Loyalty Programs
  • RESTAURANT OFFERS FREE FOOD TO 'GOOD LOOKING' CUSTOMERS

 

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Topics: Customer Engagement, Member Benefits, consumer trends

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