Loyalty Programs are Uncool Now? - The May 27 Customer Engagement Recap

Posted by Brandon Carter on May 27, 2016 11:28:00 AM

The news and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

Want Better Customer Relationships? Send More Email

Posted by Brandon Carter on May 24, 2016 9:00:00 AM

You should be sending more emails.

Yes, we just talked about how email is in trouble. Yet here we are suggesting you increase your sending frequency.

You still can’t rely on email as the sole touchpoint between you and your customers or members. It’s important to build several bridges.

Don’t confuse that message to be a lessening of the importance of email. Lots of people still rely on email first as their source of connections with brands and each other.

So send more emails. People are waiting to hear from you.

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Topics: Customer Engagement

The Walking Deal Zombies - The May 20 Customer Engagement Recap

Posted by Brandon Carter on May 20, 2016 12:00:00 PM

The news and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

Coupon Statistics: The Ultimate Collection

Posted by Brandon Carter on May 19, 2016 4:00:00 PM

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.

In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer.

As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands.

People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.

mobile coupons

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Topics: coupon statistics, coupon stats

Customer Loyalty Tip: Stop Ignoring Email Replies

Posted by Brandon Carter on May 19, 2016 9:00:00 AM

As an early Gmail user, I was fortunate enough to grab a short, common email address. 

Like having a basic, simple name on Twitter, I like to think it has some cache when I share it with people. It’s cool to say you can follow  @bob instead of @bob_4532, for example.

There's a downside to having a common name email address.

A lot of Carters think that my email address is theirs.

And they flood my inbox non-stop.

I get messages from their insurance agents. Their MLMs. Their doctors. Their alumni associations. I try to reply when possible, but most emails aren’t built for communication. My replies probably aren’t read, and most just trigger a bounceback.

Which begs a terribly obvious question...

Why don’t most organizations have someone tasked with keeping an eye on emails?

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Topics: customer loyalty

We just added serialization to our coupon network. Here’s why that’s important.

Posted by Brandon Carter on May 17, 2016 10:00:00 AM

It shouldn’t surprise you that many of us here at Access are coupon junkies. Our primary product is discount programs, after all.

It’s not uncommon to see team members here scouring sites like SlickDeals and FatWallet. My particular favorite is WiredDeals, which is like a “trending topics” for deals.

What can we say? We're dealhounds, much like 96% of the US.

But we also help over 350,000 retail businesses of all sizes build coupon campaigns. We know as well as anyone that there’s a fine line between success and disaster when it comes to coupons.

The right deal targeted at the right crowd can change the fortunes for a business.

The wrong deal, or even the right deal that gets into the hands of the wrong crowd, can do serious damage.

Most of the deals on our network and created solely for our members only. If any of those deals pops up on any of those popular deal sharing sites, it can do serious harm to the merchant's marketing budget. 

That’s just one of several reasons we’ve introduced serialization into our discount network.

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Topics: News

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