The Key to Connecting with Customers in an Ad-Blocker World

Posted by Brandon Carter on Aug 23, 2016 8:30:00 AM

The first popup on the internet was probably built with good intentions. "I really want people to see my message, so I'm going to float it above the page to them!"

Then lots of pages started using popups. And most people hate them, but as any marketer will tell you, they work.

At least, in the sense that the positive return on them is greater than the disgust.

But, as marketers have a tendency to do, things have spun out of control.

From the pop-up came the devious pop-under. Then there was the hyper-obnoxious banner ad, promising "The police are so mad she found this loophole!"

Now we have the loveable "WAIT WAIT PLEASE HOLD ON AND LOOK AT THIS!" popup whenever your mouse leaves the screen. And its good friend the "overlay" that eats up your ENTIRE screen right after you load a page. 

As a result, nearly 70 million consumers will be using desktop ad blocking plugins by the end of the year.

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Topics: Customer Engagement

The School Awakens - The August 19 Customer Engagement Recap

Posted by Brandon Carter on Aug 19, 2016 1:00:00 PM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

Loyalty Statistics: The Ultimate Collection

Posted by Brandon Carter on Aug 18, 2016 5:00:00 PM

Customer brand loyalty is a rich and complex subject to grasp. What is it? (Here's a definition.) How is it earned? Is it worth the effort?

New Call-to-action For your convenience, we've compiled dozens of statistics to help light the way - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with. We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).

These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research). Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.

We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments.

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Topics: Rewards Programs, Points and Miles Programs, Customer Incentives, Discount Programs, What is Loyalty?, Card-Linked Offers, Access Development, loyalty statistics, Consumer, loyalty programs, loyalty stats, customer loyalty

Customer Loyalty Statistics: 2016 Edition

Posted by Brandon Carter on Aug 18, 2016 4:30:00 PM

Customer loyalty is a world of moving targets. Consumer sentiment is shifting constantly, as are the strategies and tactics loyalty marketers utilize. It's hard to stay on top of what's happening in the industry.
 
We want to make it a bit easier for you. Just as we did in 2015, we're going to compile every new, relevant statistic around customer loyalty and loyalty marketing. This page will be a bit bare for the next few weeks, but it'll fill up quickly as more research is published.
 
Every new piece of data added here will also be added to our ultimate collection of loyalty statistics, which encompasses every year (though we try to eliminate stats that are older than four years or so). When relevant, data from this page will also be added to our ultimate collection of Millennial loyalty statistics, or our employee engagement statistics page
 
If those aren't enough stats for you, then we also maintain a collection of coupon statistics. Hey, we're stat geeks
 
As always, we'll provide a link back to the original source of the data. If you have research you'd like us to include, feel free to drop it in the comments.
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Topics: loyalty stats, customer loyalty

Millennial Loyalty Statistics: The Ultimate Collection

Posted by Brandon Carter on Aug 18, 2016 4:00:00 PM

Everyone wants to get in on Millennials and their precious dollars, but how? How do you connect with a group that knows marketing when they see it and shies away from (most of) it? What can be done now to create lifetime loyalty?

To help provide some perspective, we've compiled a gathering of statistics on Gen Y loyalty and brand preferences.

We've focused on US-based research from the past 2-3 years, though there are exceptions. We'll add more as data becomes available, and feel free to tip us off to anything we've missed.

Here's what we know for sure now:

  1. They're heavily influenced by their peers and online networks
  2. The criteria they evaluate brands with is different from other generations, and leans heavily toward price and corporate social responsibility behavior
  3. They expect brands to be open to their voices and exhibit a willingness to change.
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Topics: loyalty statistics, millennials and loyalty

New Resource: Access Client Case Studies

Posted by Brandon Carter on Aug 16, 2016 9:00:00 AM

"What exactly does Access Development do? Some kind of programming?"

With a name like Access Development, we get that question frequently. But most people quickly catch on that we're an engagement and loyalty company.

But then the followup question to that is, "Well, how exactly do you build engagement and loyalty?"

The answer is low-cost member benefits, employee perks, premium incentives, upsell packages, and so on.

We do our best to explain it, but sometimes these things need to be expressed in a story.

Which is why we've rolled out a new case study section on AccessDevelopment.com.

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Topics: Access Development

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