The Access Loyalty Blog

News, insights, opinions and more from America's leading merchant content provider

The Customer Engagement Recap – April 11

customer engagement

Finish off this week (in which it was made official that none of us are basketball billionaires) with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world. 

In this week’s customer engagement recap:

  • Delta Looks to Improve Customer Experience with Phablets
  • T-Mobile’s next move: Shame AT&T and Verizon into ditching data overage fees
  • The High Pressure (and Amazing Benefits) of Customer Engagement
  • Consumers Like Using Text Messages to Solve Customer Service Issues
  • Comcast defends Time Warner Cable merger plan in FCC filing

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The High Pressure (and Amazing Benefits) of Customer Engagement

71 of customers

The following is a true story: In a previous life, before my days at Access Development, I consulted with a number of small businesses on marketing strategies. One of my clients was a managed IT firm that focused on end-to-end outsourced … [Continue reading]

The Customer Engagement Recap – April 4

Customer Engagement

Finish off this week of ill-fated yet well-intentioned April Fools pranks with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.  In this week's customer engagement recap: Joke … [Continue reading]

3 Characteristics of Companies Built for Customer ROI

bad customer service

ROI. It's a phrase we business types all know too well. "Return on Investment" is a simple way to measure the effectiveness of a dollar spent. We're conditioned to look for it, measure it and improve it. And now, a highly educated and economically … [Continue reading]

The Customer Engagement Recap – March 28

customer engagement

Finish off your basketball-free week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.  In this week's customer engagement recap: Starbucks adds digital tipping to its … [Continue reading]