As the purveyors of the nation’s largest private discount program, we’re frequently asked why so many merchants participate in our network. It’s a fair question, and there are many answers. If I had to peg it down to one reason, bringing our merchant partners incremental business (or customers they wouldn’t get on their own) is one of the primary drivers of participation and it also fuels the overall offer value.
Another key point: if you notice, when we refer to the network we often include the word “private,” which as we’ve pointed out, is one of the hallmarks of an effective discount program. Clients and prospective clients obviously can access our content any time, as well as our members. The general public, however, is kept out. (You’re welcome to contact us anytime if you’re interested in learning about who’s in our network) [Continue reading]