The Access Loyalty Blog

News, insights, opinions and more from America's leading merchant content provider

The Customer Engagement Recap – August 29

customer engagement
Finish off this week with the news (and news you may have missed) that’s going to impact your customers in the coming weeks and months. 

In this week’s customer engagement recap:

  • Report: Data Breaches Have Negative Impact on Customer Loyalty
  • Consumer Sentiment in U.S. Unexpectedly Increased in August
  • US consumers pare spending as income growth slows
  • The Close Ties Between Employee Benefits and Confidence
  • Workers cheer restored Market Basket CEO
  • Mobile research under threat as consumers ‘go dark’

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The Close Ties Between Employee Benefits and Confidence

sleeping at work

Anyone who’s ever worked for a startup knows what it’s like to have zero clue as to whether they’ll be employed tomorrow or if the company they’re trying to build will survive the week. But walking that tightrope is worth it for most folks, who … [Continue reading]

The Customer Engagement Recap – August 22

customer engagement

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.  In this week's customer engagement recap: Target sees profit fall months after credit card hack, struggles … [Continue reading]

The Dangers of Overthinking Loyalty Programs

points programs stat

I don't just work for a company that operates in the loyalty program space, I'm a huge fan of them myself. I'm attracted to the idea of getting something - points, a "punch," anything - for spending my dollars with a company. Like most people (78% in … [Continue reading]

The Versatility of Loyalty Programs & the Changing 80-20 Rule

customer loyalty stat

Last year a friend spent an hour telling me about how happy he was with his big screen television. It had a great picture, great apps interface, lots of HDMI ports - things TV geeks love. This past weekend he bought another TV, though from a … [Continue reading]