A Closer Look at Discount Programs and Engagement (New eBook)

Posted by Brandon Carter on Mar 28, 2017 8:43:00 AM

For seven years we've published articles and tips on engagement and loyalty. We've developed a great readership and have had the good fortune of starting some great dialog over the years .
 
But many of you have asked the question of what exactly it is that Access Development does.
 
You'd think loyalty and reward programs. Maybe engagement software (Access Development does sound like a software name).
 
While those things are part of what we do, our core product is something different entirely .
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Topics: Discount Programs

Three Ways to Indirectly Profit from Your Most Engaged Customers

Posted by Brandon Carter on Mar 21, 2017 8:41:00 AM

How do you monetize a loyal customer base?
 
Well, they're already customers…so they're already monetized, right?
 
But there's more they can give you.
 
There are several ways you can earn even more direct revenue from them. Nothing wrong with that, so long as you're adding value to the relationship and not just running prices up to see how much they'll tolerate .
 
But what if we told you there are other ways to maximize the profitability of your most loyal and engaged customers ?
 
We warned that loyal customers aren't money trees. At some point they're paying you as much as they care to and anything over that will cause them to split.
 
So how can loyal customers help you make more money if they're not giving you more money?
 
Try these three ideas that can have a big return on your bottom line, while also boosting customer engagement .
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Topics: Customer Engagement

The New Culture of Customer Success (Customer Success Summit Recap)

Posted by Emily Hayes on Mar 14, 2017 8:36:00 AM

Let me ask you a question: Who owns the customer experience at your company?

Who's responsible for making sure people return again and again?

Account managers, probably.

Maybe the folks in customer service.

Or you might have a specific person with Customer Success in their title, like me.

One of those, or some combination of those, is responsible for the customer experience, surely.

The answer is

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Topics: Customer Success

Three Ways to Increase Revenue from Your Most Engaged Customers

Posted by Brandon Carter on Mar 7, 2017 8:44:00 AM

Step 1: Get loyal customers

Step 2: Profit

That's the dream!

We all know step one is a pain in the rear, but once you get the loyalty and engagement, the money rolls in, for the most part.

It sounds like we're being facetious, but there's a lot of truth to it. The data proves that loyal and engaged customers spend more, more often. They defend the brand, bring people to it, and are more forgiving when something goes awry.

All of those are incredible and something worth striving for.

But wait, there's more.

Is it possible to increase the revenue you get from your most loyal customers?

Absolutely.

And we're not talking about maxing out prices, and seeing just how much they're willing to pay. That's a good way to send them packing.

We're talking about upping the ante, and providing even more value than you've already given them (without really having to spend a lot more).

Yes, you can earn even more revenue from your loyalists without jeopardizing the relationship.

Use one of these three techniques geared toward deepening the relationship and increasing spend, and you'll be able to earn even more than usual from the people who are already paying you. discount programs ebook

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Topics: Customer Engagement

2017 Coupon Statistics

Posted by Kendra Lusty on Feb 28, 2017 9:45:00 AM

Coupons are the new punk rock.

Well, maybe that's a bit dramatic. 

But one thing is certain: whether they're hurting financially or not, people love a good deal.

Mix in a frugal mindset that's been brewing for nearly 20 years and technology that serves up savings on demand and suddenly coupons become very, very persuasive to the typical spender.

To help you keep up with the latest trends and research into coupons and deal-seeking consumers, we're collecting every relevant piece of data released in 2017.

Stats from years past (not to mention these new ones) can be found on the mothership - the Ultimate Collection of Coupon Statistics.

As with every other stats page we curate, there's a link to the original source following each stat. 

Give this page a bookmark, as we'll be updating it frequently throughout the year. If you have data you'd like included, please drop us a line in the comments. 

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Topics: coupon stats, consumer trends

How to Get Your Customers to Do Anything You Ask

Posted by Brandon Carter on Feb 21, 2017 8:42:00 AM

Nobody likes popups on websites. They're intrusive. Invasive. Repulsive.
 
But they work.
 
Go to the most popular online marketing blogs right now, and you'll be assaulted from the moment the page loads.
 
The first wave hides the site from your view entirely, and pushes a full-screen message and form on you. You have to find an X or just scroll down to escape.
 
Then, you get to read a paragraph or two before the next wave hits - this time another popup, in case you missed the first one. Close that one, and now it's just a bunch of banner ads scattered throughout the text.
 
The final stage of the gauntlet hits you when you try to leave the page - one final popup before you go.
 
As marketers, it's a tough pill to swallow. We want a pristine environment for people to engage with our brand and content. We don't want to spam or chase people away.
 
But, popups work really well. Hit people with enough asks, and a high percentage of them will respond.
 
Popups are an extreme example of a principle every business has to learn if they want to engage and build a customer base:
If you want people to do something, you must actually step forward and ask them to do it 

We've devoted quite a bit of space to companies that go just a couple steps beyond what their competitors do.
 
Here's why you should boldly ask customers for what you want them to do, and how to do so.

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Topics: Customer Engagement

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