The Top Benefits of Loyalty Programs (That Have Almost Nothing to do with Loyalty)

Posted by Brandon Carter on Jun 21, 2016 9:00:00 AM

Loyalty programs don’t build loyalty.

Right? Isn’t that what we’re supposed to believe, according to many popular business pundits?

Let’s run with that. Let's assume there is some truth to the notion that loyalty programs don’t do much for loyalty.

But do they still have value?

Oh yeah.

Set the notion of loyalty aside for a moment, and consider these advantages that come with a loyalty program that you may not have considered:

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Topics: loyalty programs

NO PIZZA FOR YOU! - The June 17 Customer Engagement Recap

Posted by Brandon Carter on Jun 17, 2016 10:30:00 AM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

10 Tactics to Create Member Loyalty in the First 30 Days

Posted by Brandon Carter on Jun 14, 2016 8:30:00 AM

Putting a clock to something makes it more exciting.

Imagine sports without a clock. At some point, the ref just decides that’s enough basketball and blows the whistle and everyone goes home.

What about game shows? Wheel of Fortune would become a four-hour ordeal. "Let me know when you're ready to solve the puzzle, Jerry."

Clocks and limitations make things more exciting. They bring pressure, and add an element of life and death.

In the world of member engagement and retention, we don’t deal with deadlines often. We’ll put expiration dates on memberships, and maybe a “sign up by ____” deadline for events.

But otherwise, we tend to operate like a sport without a clock.

When a member signs up, or a customer purchases, there’s a lot of excitement and expectations. Yet, it can take months or even years for the person to fully realize the value of their investment.

You don't see or hear it, but there's a clock ticking. Members are making lifetime decisions as soon as they come into contact with your brand.

Your timer is to set to 30 days. That's how long most businesses need to solidify the relationship and put the member on a successful path.

Try any combination of these ten tactics to put your brand in position to earn engagement and loyalty from as many members as possible.

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Topics: member engagement

Loyalty Statistics: The Ultimate Collection

Posted by Brandon Carter on Jun 10, 2016 11:30:00 AM

Customer brand loyalty is a rich and complex subject to grasp. What is it? (Here's a definition.) How is it earned? Is it worth the effort?

New Call-to-action For your convenience, we've compiled dozens of statistics to help light the way - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with. We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).

These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research). Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.

We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments.

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Topics: Rewards Programs, Points and Miles Programs, Customer Incentives, Customer Loyalty Programs, Discount Programs, What is Loyalty?, Card-Linked Offers, Access Development, customer loyalty statistics, loyalty statistics, Consumer, loyalty programs, loyalty stats

Customer Loyalty Statistics: 2016 Edition

Posted by Brandon Carter on Jun 10, 2016 11:00:00 AM

Customer loyalty is a world of moving targets. Consumer sentiment is shifting constantly, as are the strategies and tactics loyalty marketers utilize. It's hard to stay on top of what's happening in the industry.
 
We want to make it a bit easier for you. Just as we did in 2015, we're going to compile every new, relevant statistic around customer loyalty and loyalty marketing. This page will be a bit bare for the next few weeks, but it'll fill up quickly as more research is published.
 
Every new piece of data added here will also be added to our ultimate collection of loyalty statistics, which encompasses every year (though we try to eliminate stats that are older than four years or so). When relevant, data from this page will also be added to our ultimate collection of Millennial loyalty statistics, or our employee engagement statistics page
 
If those aren't enough stats for you, then we also maintain a collection of coupon statistics. Hey, we're stat geeks
 
As always, we'll provide a link back to the original source of the data. If you have research you'd like us to include, feel free to drop it in the comments.
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Topics: loyalty stats, customer loyalty

A Member Loyalty Primer - The June 10 Customer Engagement Recap

Posted by Brandon Carter on Jun 10, 2016 10:30:00 AM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

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