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The Customer Engagement Recap - April 17, 2015

Posted by Brandon Carter on Apr 17, 2015 9:00:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Report estimates 50 billion devices will be connected to Web by 2020
  • The Airlines' Scores Are In, and They Aren't Pretty
  • Email Still Reigns as the King of Customer Engagement
  • One Company’s New Minimum Wage: $70,000 a Year
  • What Millennials Want (in the Workplace): The Comforts of Technology
  • Cheap Danish Design Comes To America

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Topics: Customer Engagement, consumer trends

Email Still Reigns as the King of Customer Engagement

Posted by Dustin Hughes on Apr 16, 2015 8:30:00 AM

Look at almost any ad - in print, online or on the air - and you’ll see those social media ‘share’ badges: Facebook, Twitter, Pinterest, Instagram, Vine and so on. Those are all effective and popular ways for consumers and potential customers to interact with a business. Seldom mentioned is the granddaddy of all customer engagement: Email. And that’s a shame, because to this day, email is the most effective way to maintain relationships and build loyalty with customers.

Maybe email isn’t brought up so much simply because we take it for granted. After all, it’s a part of our everyday routine. Ninety-one percent of consumers check their email daily, and according to AOL 96% of millenials check their email whenever they’re bored, which, as you might imagine, is quite often. 

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Topics: Customer Engagement

What Millennials Want (in the Workplace): The Comforts of Technology

Posted by Brandon Carter on Apr 15, 2015 7:00:00 AM

Over the Easter weekend I had the opportunity to visit the Grand Canyon for the first time. The first views I had were literally breathtaking. I was stunned at the beauty of what I was seeing. 

Nearby, another man was having a similar experience, and describing it to his son. "Wow, isn't this incredible Aidan?"

"Oh look the water! Aidan can you see the river way down there?"

"Aidan, I think we should hike down. What do you think?"

The kid, who appeared to be about 14, didn't respond. He was too busy gazing down at his phone. He heard nothing thanks to the headphones stuck in his ears.

Grand Canyon be damned, that kid had more important stuff to do, like Snapchatting his bros and jammin' out to some Drake.

While young Aidan doesn't technically qualify as a Millennial (the generation born in the 80s and 90s), he exhibits some behaviors often associated with them: too plugged in, self-centered, unable to communicate face-to-face. 

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Topics: millennials in the workplace

The Customer Engagement Recap - April 10, 2015

Posted by Brandon Carter on Apr 10, 2015 8:30:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Summer gas prices projected to be lowest in six years
  • Customer Experiences hampered by poor insights
  • Google Plots New YouTube Subscription Service as Soon as This Year
  • Keeping and Engaging Restaurant and Retail Employees: Six Ideas
  • Taco Bell to Offer Delivery — We're Not Kidding

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Topics: Customer Engagement, consumer trends

The Six Principles of Engaging and Retaining Restaurant and Retail Employees

Posted by Dave Bona on Apr 8, 2015 9:21:00 AM

Pick a restaurant or retail behemoth – McDonalds, Walmart, whichever you like.

Who’s the most important person in the organization?

The CEO? Founder? Marketing guru?

The answer, to a customer, is the employee standing in front of them at this moment.

They’re the frontline of a restaurant or retail operation, yet they earn low wages and are often stuck with long, difficult shifts. When they’re "actively disengaged", they can cost a storefront thousands, if not more.

Yet most of the time, they’re treated like a commodity. And customers usually recognize it, to the detriment of the entire organization.

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Topics: employee engagement, employee retention, employee perks

The Customer Engagement Recap - April 3, 2015

Posted by Brandon Carter on Apr 3, 2015 9:00:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Tech execs take a stand against pro-discrimination laws
  • Amazon's Dash button--Not an April Fools' joke
  • The Scientific Benefits of Saving Money
  • L.L.Bean Boots Amazon.com From Customer Service Champion Pedestal
  • Shopping Mall Occupancy Hits 27-Year High
  • Timeshare: Focus on Relationships for Better Owner Retention

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Topics: Customer Engagement, consumer trends

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