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The Customer Engagement Recap - July 3, 2015

Posted by Brandon Carter on Jul 3, 2015 7:30:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Consumers — especially Millennials — will pay for loyalty programs
  • Mobile wallet use has nearly doubled since 2013
  • Why You Should Keep It Simple at the Point of Sale
  • Bill Gates to invest $2bn in breakthrough renewable energy projects
  • Pea Guacamole Defenders Step Up

 

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Topics: Customer Engagement, consumer trends

Why You Should Keep It Simple at the Point of Sale

Posted by Brandon Carter on Jun 30, 2015 8:38:00 AM

Have you ever experienced dread while redeeming a coupon?

You know the moment. You hand your coupon over to the server or cashier, and their eyebrows furrow in a moment of apprehension as they stare at the coupon.

“Please don’t call over a manager please don’t call over a manager,” you silently plead.

Then the cashier confidently types in a code, and the coupon is mercifully applied without friction.

But when the cashier is confused? That’s the worst.

You can just feel the eyes of the others in line behind you burning into the back of your head while the cashier waits for the manager to come over (a process that always feels like hours).  

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Topics: Mobile Coupons, coupon marketing

The Customer Engagement Recap - June 26, 2015

Posted by Brandon Carter on Jun 26, 2015 8:08:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • US Credit Card Debt Ratio Sees 25-Year Low
  • Wal-Mart has a massive plan that should terrify Whole Foods, Kroger, and Trader Joe's
  • Need to Add Value to Customers? Team Up.
  • Study: Employee Recognition May Help Alleviate Turnover
  • What Does “Discover the Difference” Mean in Employee Discount Programs?
  • Upgrade Your Smartphone At Any Time With T-Mobile: With A Few Catches

 

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Topics: Customer Engagement, consumer trends

Need to Add Value to Customers? Team Up.

Posted by Brandon Carter on Jun 25, 2015 10:15:58 AM

Customers are a demanding group. They have outsized expectations and, often, little patience for brands that don’t meet them.

Even if a brand is somehow able to meet all of their expectations, it doesn’t necessarily mean they’ll remain satisfied, loyal customers. Sometimes customers bail because they’re curious about a new competitor. Sometimes they bail just because they can. (See some of the data behind this in our customer loyalty statistics collection.)

A brand can’t be everything to everyone, or even one person, at all times. But, put a couple complementary brands together, however, and suddenly it’s harder for the customer to walk away - from either brand.

Brands across industries are waking up to this concept, opening a new era of value-added partnerships and cooperation that hasn’t been seen in a long time, if ever.

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Topics: adding value to customers

What Does “Discover the Difference” Mean in Employee Discount Programs?

Posted by Brandon Carter on Jun 23, 2015 11:22:42 AM

In case you haven’t noticed, we’re pretty big on employee engagement. It can’t be understated just how crucial dialed-in employees are to creating and keeping happy customers. 

This coming week our team will be at the Society of Human Resource Managers (SHRM) Conference in Las Vegas. It’s an exciting time for us, having “launched” our Access Perks employee discount program earlier this month, and we’ll be parading it around the largest human resources conference all week. 

We’re pretty proud of Perks, as it’s known around the office. So proud, in fact, that we’re asking people to “Discover the Difference” between Perks and other discount programs.

Sure, you probably know by now that we have the largest private discount network in the nation, with over 350,000 merchant locations. But there’s more to the network than just sheer mass - it’s built and presented to maximize relevance and promote everyday usage.

Specifically, here’s how the composition and execution of Access Perks is so much different than any other discount programs.

 

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Topics: Employee Discount Programs, employee engagement

The Customer Engagement Recap - June 19, 2015

Posted by Brandon Carter on Jun 19, 2015 9:00:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • More low-income Americans to get high-speed internet thanks to FCC
  • Millennials' banking habits could make Wall Street obsolete
  • The Number One Killer of Customer Loyalty Is…
  • Facebook’s News Feed Algorithm Relinquishes Control Of What We “See First”
  • 10 Reasons Why Discount Programs are Worth Your Investment

 

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Topics: Customer Engagement, consumer trends

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