Is it possible we're overthinking customer engagement and loyalty?
A quick glance around at some of the commentary in the industry hits on some deep concepts. They're breaking down how brands can subconsciously appeal to consumers using psychological marketing. They're telling brands to dive into omnichannel data mining to create mobile experiences and branded content that address all the different stages of the lifetime consumer engagement cycle.
It all sounds great, if a little intimidating.
But could it also be overkill?
We don't think a great customer engagement effort needs to cost a ton of money. Sure, a big budget doesn't hurt, but no one should allow a lack of resources to prevent them from building better customer relationships.[Continue Reading]