The Customer Engagement Recap – November 21

Customer Engagement Recap

Finish off this week with the news (and news you may have missed) that’s going to impact your customers in the coming weeks and months.

In this week’s customer engagement recap:

  • REPORT: 50% OF AMERICANS OPPOSE EXPANDED THANKSGIVING RETAIL SHOPPING HOURS
  • AROUND THE GLOBE, PRIVATE LABEL’S APPEAL GOES BEYOND PRICE
  • Marriott Rewards offers free Wi-Fi worldwide
  • The Five Traits of Great Customer Incentives
  • Walmart workers at over 1,600 locations plan Black Friday strike

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The Five Traits of Great Customer Incentives

The Five Traits of Great Customer Incentives

Incentives work. Just ask any parent. Kid won't eat dinner or do their homework? You can try withholding dessert and video games, but that only builds resentment from the little darlings. Many parents, myself included, find that incentivizing … [Continue reading]

The Customer Engagement Recap – November 14

Customer Engagement Recap

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months. In this week's customer engagement recap: Black Friday doesn't have the best deals UPS Braces for Online … [Continue reading]

The Relationship Between Member Benefits, Discount Programs, and Successful Associations

What's In It For Me

I joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful Powerpoint on writing press releases. That’s all. Obviously, that relationship didn’t last too … [Continue reading]

Finding the Right People at the Right Time: Coupons and Loyalty Programs

Finding the Right Person at the Right Time

Over the course of my years working with merchants on coupon campaigns, I’ve found one common, recurring question: How can a coupon can help me connect with the right person at the right time? In other words, the merchant wants to know how to … [Continue reading]