The Access Loyalty Blog

News, insights, opinions and more from America's leading merchant content provider

The Customer Engagement Recap: July 25

customer engagement

Finish off this week with the news (and news you may have missed) that’s going to impact your customers in the coming weeks and months. 

In this week’s customer engagement recap:

  • Amazon Wallet: Gift Card Central For the Everything Store
  • Family Kicked Off Southwest Flight Because Of Dad’s Tweet
  • Coupons: Your Secret Weapon to Reach the Wealthy, Millennials
  • Wal-Mart’s New U.S. Chief Faces Empty Shelves, Grumpy Shoppers
  • Walgreens’ Balance Rewards for Healthy Choices Includes Behavior Change Training

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Coupons: Your Secret Weapon to Reach the Wealthy, Millennials

most frequent coupon users

Let’s play “The Stereotype Game!” Q1: Of the following choices, which is the best way to appeal to Millennials? A)     Free Cats and Gourmet Meals (only for Instagram Selfies, not for Consumption) B)      Unlimited Pop Tarts C)      Endless … [Continue reading]

The Customer Engagement Recap: July 18

customer engagement

Finish off this return-from-vacation week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.  In this week's customer engagement recap: Comcast Apologizes for 'Unacceptable' … [Continue reading]

8 Personality-Based Tips to Earn Emotional Loyalty from Gen X

genxstat

We've already gone over some ideas about creating emotional bonds with Millennials and their forebears, the Baby Boomers. In between the two, of course, is Generation X, or those born between 1965 and 1980, roughly. With Boomers having so much money … [Continue reading]

What You Need to Know About Crunched Consumers and Their High Expectations

speindingexpenses

A few weeks back we published this simple infographic on some spending trends among consumers. We pointed out how most spending is still local and in-store, as well as how smartphones are beginning to disrupt the shopping process. Maybe the most … [Continue reading]