The Access Loyalty Blog

News, insights, opinions and more from America's leading merchant content provider

Why “Private” is So Important to Discount Programs

locked awayAs the purveyors of the nation’s largest private discount program, we’re frequently asked why so many merchants participate in our network. It’s a fair question, and there are many answers. If I had to peg it down to one reason, bringing our merchant partners incremental business (or customers they wouldn’t get on their own) is one of the primary drivers of participation and it also fuels the overall offer value.

Another key point: if you notice, when we refer to the network we often include the word “private,” which as we’ve pointed out, is one of the hallmarks of an effective discount program. Clients and prospective clients obviously can access our content any time, as well as our members. The general public, however, is kept out. (You’re welcome to contact us anytime if you’re interested in learning about who’s in our network) [Continue reading]

Employee Benefits: Why Usage Matters

bad employee perks

A good friend was recently recruited to a hot tech company. He was pumped to leave the medium-sized business he had devoted several years to in exchange for one of those offices with open floor plans and on-site meditation rooms. In fact, it was … [Continue reading]

The Customer Engagement Recap – September 12

customer engagement

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months. In this week's customer engagement recap: What Apple's announcements say about the company The iPhone's … [Continue reading]

What Customer Loyalty and 50 First Dates Have in Common

50-first-dates

10 years ago Adam Sandler and Drew Barrymore starred in 50 First Dates, about a man in love with an amnesiac woman who needs to be refreshed daily on what has happened in her life. Sandler's character would have amazing romantic experiences with … [Continue reading]

The Customer Engagement Recap – September 5

customer engagement september 5

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.  In this week's customer engagement recap: Isis Wallet Picks a New Name CVS Stops Selling Tobacco, Renames … [Continue reading]