Feeling conflicted about what consumers are going to be up to this holiday spending season?
You should, because the predictions from various companies and economic forecasters is all over the map.
It's going to be better than last year, and it'll also be worse! People will spend most of their money in-store, but even more will be spent via mobile devices!
Who’s going to be right, and who’ll be wrong? Trying to decipher it all can feel like betting on roulette. Your guess is as good as anyone else’s.
Access can help you sort it all out! We’ve created an ongoing collection of pre-season predictions from reputable sources. (You'll recognize our love of stats from our popular loyalty statistics and employee engagement stats pages)
We’ve tried to limit the scope of predictions to spending and major influences on purchases. We’ve also singled out Black Friday and Cyber Monday predictions, for your enjoyment.
As we come across more data, we’ll add it.
Then, come around February or so, we’ll create another page with results. We’ll compare what these guesses with reported results (which, to be fair, can be all over the map as well).[Continue Reading]