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Want to Add More Value to Customers? Start with These 10 Questions

Posted by Brandon Carter on Jul 28, 2015 9:30:00 AM

Last week we posted about the idea of building customer loyalty by adding value. In that post we talked about how the traditional customer/business relationship is primed for disruption by value. We offered a few basic concepts to consider, but...

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Topics: customer loyalty, adding value to customers

The Customer Engagement Recap - July 24, 2015

Posted by Brandon Carter on Jul 24, 2015 8:00:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • How Shoppers Look, Watch and Listen for New Products
  • Cachet and Access Development Partner to Enhance Mobile Commerce for Financial Institutions Across America
  • Report: Jet.com flies below Amazon, Wal-Mart prices
  • How Adding Value Builds Customer Loyalty
  • U.S. Jobless Claims Fall To Lowest Level Since 1973

 

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Topics: Customer Engagement, consumer trends

How Adding Value Builds Customer Loyalty

Posted by Brandon Carter on Jul 23, 2015 9:00:00 AM

This month I’m doing what I call the “Services Shuffle.”

It’s the time of year when I have to call and threaten to quit my home internet, cable television, and phone providers. My goal is to pay less in a system that actually punishes people for being loyal customers. 

It’s a goofy charade, but it probably saves me at least a hundred dollars per month.

Making loyal customers play games to get fair rates is kind of a backwards business model.

The bigger problem is constantly raising fees without actually adding anything of value. And I can switch to a multitude of other providers, who all basically operate with the same model.

It's a charade, but a good reminder: 

The business-customer relationship, regardless of industry, is always primed for disruption via one simple concept: value. 

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Topics: customer loyalty

Staying Top of Wallet in the New Era of Mobile Banking

Posted by Brandon Carter on Jul 22, 2015 5:30:00 AM

It’s safe to say that mobile banking has reached critical mass. The use of mobile banking apps is increasing at a steady clip month to month, and some projections show up to a billion mobile banking app users within two years.

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Topics: Mobile Coupons, top of wallet

The Customer Engagement Recap - July 17, 2015

Posted by Brandon Carter on Jul 17, 2015 8:30:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • NRF: Back-to-school shoppers take studied approach
  • Google embraces Bluetooth low-energy beacons by launching open format Eddystone, APIs, and management tools
  • Why Amazon Prime Day Was a Loyalty Program Win
  • Consumers’ Changing Banking Habits Led To 1,400 Bank Of America Branches Shuttering, More Cuts To Come
  • The Model for Organizational Culture That Builds Employee Loyalty

 

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Topics: Customer Engagement, consumer trends

Why Amazon Prime Day Was a Loyalty Program Win

Posted by Brandon Carter on Jul 16, 2015 5:30:00 AM

Yesterday Amazon Prime Day brought the world to a screeching halt, as people fought virtual tooth and nail for cut rate deals on otherwise unattainable products.

Or not.

I’m sure there were plenty of people who jumped out of their shoes to get that Adam Sandler Blu-Ray four pack.

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Topics: loyalty programs

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