"Loyalty: You're Doing It Wrong" - The Customer Engagement Recap - February 5

Posted by Brandon Carter on Feb 5, 2016 2:30:00 PM

The news and trends affecting consumer engagement that caught our eye this week. 

 

In this week's customer engagement recap:

 

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Topics: Customer Engagement, consumer trends

Three Big Takeaways From the 2015 Holiday Shopping Season

Posted by Brandon Carter on Feb 3, 2016 11:31:21 AM

There are at least five houses in your neighborhood that still have their Christmas lights hung and glowing. Some of these houses probably still have the tree up even.

It’s February, but for these homes, the holiday season is still roaring. It’s easy to imagine the stockings are still hung by the chimney, there’s a ham roasting in the oven, and a fresh batch of cookies and milk are left out nightly.

Or not. Most likely they just haven’t gotten around to taking the thing down yet, just like the outside Christmas lights. Instead of cookies and milk, the only thing that comes out nightly is the argument about who’s responsible for actually getting off their butt and putting all the junk down.

Let’s go with the optimistic view that those houses are still just basking in the afterglow of a successful holiday season. And we’re going to side with them, as we briefly look back on what, for most, was a successful end to 2015, as well as what we see as the big takeaways brands can learn from it.

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Topics: loyalty programs, 2015 holiday spending

The Customer Engagement Recap - January 29

Posted by Brandon Carter on Jan 29, 2016 12:36:19 PM

The news and trends affecting consumer engagement that caught our eye this week. 

 

In this week's customer engagement recap:

 

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Topics: Customer Engagement, consumer trends

What Does 2016 Have In Store for Customer Loyalty?

Posted by Brandon Carter on Jan 26, 2016 10:59:27 AM

2016 is off and running, and your customer engagement and loyalty plans are already unfolding. The question is, what do you have in store for your customers this year?

Maybe it's the loyalty program you've been vouching for, or even just a simple SMS strategy. Maybe you don't have a strategy, just some specific tactics you've implemented.

Either way, we're curious where customer loyalty is headed in 2016, and how everyone is planning to tackle it. 

Take this brief four question survey and share (anonymously) what your organization has planned for the year. It only requires about a minute of your time, and we'll report back on the results in the next two weeks. 

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Topics: loyalty programs, customer loyalty

How to Minimize Smartphone Distraction at the Workplace

Posted by Brandon Carter on Jan 25, 2016 9:00:00 AM

Push notifications are essential to the success of any app. Just ask us, we wrote a post last week espousing how they really can be the difference between a successful app and one that’s deleted in a day.

Now, we’re going to take off our consumer loyalty hat and replace it with our employee engagement hat.

Push notifications are terrible, and they’re harming productivity.

How’s that for a change of pace? Harvey Dent has nothing on us!

If we check our phones 150 times each day, or about once every seven minutes, then we’re voluntarily disrupting productivity almost 70 times a day! While employees aren’t robots, and some distraction is necessary, that’s a lot of interruption.

In our new eBook on Millennials in the Workplace, we devote an entire section to the relationship Millennials have with technology. It’s a delicate balance - they’re digital natives, and their comfort with technology is something that should be harnessed. New Call-to-action

But there’s a flip side to that comfort.

And it’s the same reason why push notifications are a must-have for apps: they’re very, very good at grabbing attention.

In a consumer setting, that’s great. While at work, that’s a frequent stream of productivity interrupters that could result in unfulfilled potential and eventual disengagement. And employee engagement, in case you hadn’t heard, is a critical component of customer engagement.

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Topics: employee engagement, millennials in the workplace

The Customer Engagement Recap - January 22

Posted by Brandon Carter on Jan 22, 2016 3:12:38 PM

The news and trends affecting consumer engagement that caught our eye this week. 

 

In this week's customer engagement recap:

 

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Topics: Customer Engagement, consumer trends

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