The Customer Engagement Recap - February 27, 2015

Posted by Brandon Carter on Feb 27, 2015 6:00:00 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Google's New Ties to Softcard Solve Its Hardest Problem
  • Google Wallet will soon come pre-installed on Verizon, AT&T, and T-Mobile Android phones
  • Customer Loyalty Statistics: 2015 Edition
  • Desktop Dominates E-Commerce Sales – 3 To 1
  • Report Claims That You Secretly Love Airline Fees
  • Five Warning Signs Merchants Need to Know About Scammy Discount Programs

 

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Topics: Customer Engagement, consumer trends

Customer Loyalty Statistics: 2015 Edition

Posted by Brandon Carter on Feb 24, 2015 7:00:00 AM


It's a new year, and as Bob Dylan warned us way back, the times are a-changin'. In the world of consumer preferences, things are a-changin' by the nanosecond it seems. It's a load to keep up with. 

To help you stay abreast of this ever-changing world in which we live, we're collecting every relevant customer loyalty statistic we can find that's released in 2015.

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Topics: customer loyalty statistics

Five Warning Signs Merchants Need to Know About Scammy Discount Programs

Posted by Dave Bona on Feb 23, 2015 7:30:00 AM

Access has spent a lot of time on this blog talking about discount programs because, well, it’s kind of our thing. We’ve talked about what a discount program can do for a business as well as what ingredients go into a program that people will use and love. They’re a tremendous way to bring in new customers and build incremental revenue.

I want to address the merchants, the businesses who provide the meat for discount programs. For the most part, these restaurants, retailers and service providers are just trying to grow their customer base while also continuing great value and service to the people already in their stores.

Merchants get calls and sales pitches all day long on marketing services: Coupon distributors, daily deals, text messaging campaigns, loyalty programs, direct mail pieces, and on and on and on. Sorting through the mess is an impossible task, but necessary if they want to keep their businesses open.

I can provide some help at discerning the differences between discount programs. After 30 years in the space we’ve seen the good, the bad and the scammy in this industry. Here are some warning signs of someone who’s simply looking to take merchants for a ride:

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Topics: partnership marketing, Discount Programs

The Customer Engagement Recap - February 20, 2015

Posted by Brandon Carter on Feb 20, 2015 9:30:00 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Walmart employees to get raises
  • The Growing Problem of Unengaged Loyalty Program Junkies (and How to Solve It)
  • A Roadmap for Super-Coalition Loyalty in the US
  • WHOLE FOODS’ TAKE ON LOYALTY AND APPLE PAY
  • Companies Profit When Customers Suffer

 

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Topics: Customer Engagement, consumer trends

The Growing Problem of Unengaged Loyalty Program Junkies (and How to Solve It)

Posted by Brandon Carter on Feb 18, 2015 10:34:00 AM

Hi, my name is Brandon and I’m addicted to loyalty programs.

That thought occurred to me this weekend as I was trying to set up (another) mobile wallet. One of the options this particular solution offers is “loyalty programs,” or the ability to add all (or most) of my various loyalty cards in virtual form.

Between national programs, aggregators, and punch cards, I had well over 50 memberships.

If you had asked me how many loyalty programs I was a member of point blank, with no time to dig for accuracy, I would’ve said 15, maybe 20.

50 wouldn’t have entered my mind. Which also means many of the brands providing those programs wouldn’t have entered my mind, either.

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Topics: consumer engagement, loyalty programs

The Customer Engagement Recap - February 13, 2015

Posted by Brandon Carter on Feb 13, 2015 9:00:00 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • What the Orbitz-Expedia deal means for your wallet
  • You’re finally free to unlock your smartphone again – here’s what you need to know
  • What Millennials Want (In the Workplace): Good Business
  • Your Loyalty Program Isn't Creating Loyal Customers
  • Comcast Accidentally Receives Customer’s Rent Check, Cashes It Anyway

 

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Topics: Customer Engagement, consumer trends

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