Push notifications are essential to the success of any app. Just ask us, we wrote a post last week espousing how they really can be the difference between a successful app and one that’s deleted in a day.
Now, we’re going to take off our consumer loyalty hat and replace it with our employee engagement hat.
Push notifications are terrible, and they’re harming productivity.
How’s that for a change of pace? Harvey Dent has nothing on us!
If we check our phones 150 times each day, or about once every seven minutes, then we’re voluntarily disrupting productivity almost 70 times a day! While employees aren’t robots, and some distraction is necessary, that’s a lot of interruption.
In our new eBook on Millennials in the Workplace, we devote an entire section to the relationship Millennials have with technology. It’s a delicate balance - they’re digital natives, and their comfort with technology is something that should be harnessed.
But there’s a flip side to that comfort.
And it’s the same reason why push notifications are a must-have for apps: they’re very, very good at grabbing attention.
In a consumer setting, that’s great. While at work, that’s a frequent stream of productivity interrupters that could result in unfulfilled potential and eventual disengagement. And employee engagement, in case you hadn’t heard, is a critical component of customer engagement.