I’ve been car shopping recently. You probably know the pain - hours of research to figure out which vehicle to pursue, finding the fair price for it, new or used, etc.
That part alone requires a lot of effort. Then there’s the typical dealership experience, which is akin to a slapfight in a dumpster. Regardless of the outcome, you’re going to emerge feeling a bit gross.
As the old saying goes, we love to buy, but we hate being sold.
That’s never been so true as it is today. With so much information at our disposal, we do more research than ever before making a purchase. 68% of us trust online reviews, 40% of us have “showroomed”, and 69% of us have “reverse showroomed.”
We think we know what we want, and we don’t need someone to try and convince us otherwise.[Continue Reading]