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The Customer Engagement Recap - May 22, 2015

Posted by Brandon Carter on May 22, 2015 9:32:12 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Amazon Prime Gains Members, Keeps Loyal Customers Spending More
  • Starbucks Teams Up With Spotify For In-Store Music, Loyalty Program
  • What Millennials Want (In the Workplace): Employee Perks
  • Grocery store sales surpassed by restaurants for the first time
  • Happy Memorial Day

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Topics: Customer Engagement, consumer trends

What Millennials Want (In the Workplace): Employee Perks

Posted by Brandon Carter on May 19, 2015 2:20:26 PM

Ask a Millennial (someone born in the 80s-90s, basically) what’s cool about their workplace, chances are they won’t mention their generous salary.

Or the full insurance coverage they receive.

Or even their great boss.

No, you’ll probably hear something about their free meals, on-site day care, summer Fridays, yoga classes, or the water fountains that dispense Hawaiian Punch.

There is statistical evidence that salary, managers, and benefits matter most to Millennials when selecting and staying with a workplace.

Yet, what seems to get them most excited is the employee perks.

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Topics: millennials in the workplace

The Customer Engagement Recap - May 15, 2015

Posted by Brandon Carter on May 15, 2015 11:00:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Study: Digitally influenced brick-and-mortar sales to reach $2.2 trillion
  • Trader Joe’s voted America’s favorite grocery store for a third straight year
  • Access Development Extends Nation’s Largest Mobile Coupon Network to Apple Watch and Samsung Gear S
  • Your Heart on Your Wrist: Engaging Consumers on Wearable Devices
  • Walmart’s Answer to Amazon Prime Is Here. And It’s Way Cheaper.
  • Speed Counts: Why It’s so Important to Communicate Value Quickly

Download the FREE eBook - Nice Guys Finish First

 

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Topics: Customer Engagement, consumer trends

Your Heart on Your Wrist: Engaging Consumers on Wearable Devices

Posted by Brandon Carter on May 13, 2015 10:13:00 AM

This is a golden era for consumers.

Their tight ways have bent retailers to their will, resulting in lower prices and a renewed focus on customer service.

Bad business practices are being called out while the good guys are being rewarded.

Brands are battling in The Coliseum while consumers casually switch to whoever fits their fancy.

It’s pretty great, actually.

Conversely, it’s also a golden era for marketers. Smart marketers, that is.

We have more data available than ever before. We have more channels, and tons of loyalty-building tools at our disposal that were unthinkable just a few years back.

Pounding consumers over the head with sales messages just doesn’t work like it used to.

However, smart marketers are able to utilize everything at their disposal and engage with consumers.

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Topics: Mobile Coupons

Speed Counts: Why It’s so Important to Communicate Value Quickly

Posted by Brandon Carter on May 12, 2015 9:15:00 AM

Right now, you’re making judgments about this blog, how long it took to load, the design, these words, the topic.

I’ve got about 5 seconds to capture your attention. If I don’t, you’ll be hitting the X on the tab, or the back button.

If I can get you past those five seconds (in other words, if you’re still reading this), then you’ll give me another five seconds. Then hopefully ten seconds. Maybe a few more after that.

Hopefully in that time I’ve been able to convince you of this page’s value, or at least intrigued you enough to click onto another article.

Then, we begin the process again, except this time maybe you give that article ten seconds of your attention.

A page or two more, and maybe you’re willing to subscribe to the blog.

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Topics: Customer Engagement

The Customer Engagement Recap - May 8, 2015

Posted by Brandon Carter on May 8, 2015 10:00:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Report: Retailers lose $1.75 trillion in revenue worldwide
  • Whole Foods to debut new store concept in 2016 targeting millenials
  • Eight Free Tools to Help You Build Customer Loyalty
  • Sears store spinoffs, loyalty points way to revive profit - CEO
  • What Millennials Want (In the Workplace): Better Relationships

Download the FREE eBook - Nice Guys Finish First

 

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Topics: Customer Engagement, consumer trends

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