This month I’m doing what I call the “Services Shuffle.”
It’s the time of year when I have to call and threaten to quit my home internet, cable television, and phone providers. My goal is to pay less in a system that actually punishes people for being loyal customers.
It’s a goofy charade, but it probably saves me at least a hundred dollars per month.
Making loyal customers play games to get fair rates is kind of a backwards business model.
The bigger problem is constantly raising fees without actually adding anything of value. And I can switch to a multitude of other providers, who all basically operate with the same model.
It's a charade, but a good reminder:
The business-customer relationship, regardless of industry, is always primed for disruption via one simple concept: value.