The Customer Engagement Recap - March 27, 2015

Posted by Brandon Carter on Mar 27, 2015 8:30:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Facebook Moves Ahead with Plan to Own All Media
  • RETAIL CHAT NEXT FOR FACEBOOK MESSENGER
  • Why THAT Brand Isn't On Your Discount Program
  • Sony Launches PlayStation Vue Internet TV in 3 Cities — But Still Lacks ESPN, ABC
  • Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery
  • Florida Hotel Wakes Up Spring Breakers By Blasting ‘Lion King’ Theme Every Morning

     

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Topics: Customer Engagement, consumer trends

Why THAT Brand Isn't On Your Discount Program

Posted by Brandon Carter on Mar 25, 2015 6:30:00 AM

Operating the nation's largest discount network is lots of fun. We get to work with cool brands, mom and pop joints, amusement parks, and other fun stuff. We help people save money on things they actually need to buy, which is even better. 

For the end user, getting access to a discount program is a little like Christmas morning. It's fun to tear through the program and see all the places you love that are on it, plus inspiration that comes from knowing they can save on places they've never been before. Most Americans probably haven't considered picking up some Pakistani food before, but a mobile coupon for 30% off tends to open minds. (Personal recommendation: start with seekh kebabs.)

In the midst of all that excitement there's also usually a bit of a letdown when people don't see some of their favorite brands. 

"Where's Walmart? Or Whole Foods? Or (insert popular brand name here)?"

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Topics: Mobile Coupons, Discount Programs

The Customer Engagement Recap - March 20, 2015

Posted by Brandon Carter on Mar 20, 2015 5:00:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • One loyalty card may be all you need in the future
  • IT'S MARCH MADNESS: This Year's Madness Could Cost $1.9B
  • What Millennials Want (in the Workplace): Something Resembling Life
  • The Company You Work For Is Not Your Friend
  • Overcoming the Biggest Challenge Facing Education Associations Today

 

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Topics: Customer Engagement, consumer trends

What Millennials Want (in the Workplace): Something Resembling Life

Posted by Brandon Carter on Mar 19, 2015 8:00:00 AM

Today and over the course of the next week, basketball will distract your employees. Some may be sneaky about it, utilizing lightning reflexes to switch windows when a supervisor passes by.

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Topics: millennials in the workplace

Overcoming the Biggest Challenge Facing Education Associations Today

Posted by Brandon Carter on Mar 16, 2015 7:00:00 AM

It’s a rough time for education associations.

As if life as an educator wasn’t hard enough – dealing with other people’s kids all day, parents who can be just as snot-nosed as the kids, not-so-great pay, tiny budgets to work with…this list could keep going for a while – now their associations are under fire from multiple angles.

One of the most difficult obstacles placed in front of education associations and other unions comes in the form of legislation that prevents these groups from allowing members to pay dues through payroll deduction. After years of allowing members to automatically pay their dues this way, it’s literally a crime in many states to deduct funds from payroll.

The challenge for these associations is proactively transitioning members to electronic withdrawal.

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Topics: education association member benefits

The Customer Engagement Recap - March 13, 2015

Posted by Brandon Carter on Mar 13, 2015 6:00:00 AM

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • U.S. Employee Engagement Reaches Three-Year High
  • Nielsen Reports Significant Increases in Households that Own, Use Mobile Devices in Fourth Quarter 2014
  • Why the Gap Between Consumer Expectations and Brand Delivery is Growing
  • Poll: Most People Will Use Tax Refunds To Pay Down Debt, Build Savings
  • Making the Most of Timeshare’s Millennial Moment

 

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Topics: Customer Engagement, consumer trends

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