Do me a favor. Take off your business hat, and replace it with your consumer one.
Now, think for a moment about the brands and businesses you know and trust. How did they earn your devotion?
Was it due to some complicated, multi-tiered loyalty scheme? Perhaps a multi-million dollar branding campaign?
It was something much simpler.
We're betting most of them delivered a good or great experience at the proper value.
And most of these companies you love offer a little something extra. Something different. Something personal. Something that makes them stand out from hundreds of other transactions you've had over the years.
Now, put your business hat back on.
What's your business doing to be different? What are your personal touches?
Looking for inspiration?
We found eight real-life examples of companies that are delivering more value than their customers expect. These are businesses intentionally going out of their way to deliver more than just a simple transaction.
Take a look, and see if you find an idea that may just resonate with your customers: