2016 Coupon Statistics

Posted by Brandon Carter on Dec 9, 2016 8:00:00 AM

Few business techniques are as consistently effective as the venerable coupon. Love them or hate them, NO ONE can deny that a coupon can draw a crowd to a business.

And it isn't just the needy - research shows that rich folks are some of the most avid couponers around. And it isn't just older folks, as the advent of mobile coupons and a sketchy economy have conspired to create a new generation of frugalistas in Millennials. Used intelligently, coupons can acquire and retain (yes, retain) a ton of business for any company. 

To help you keep up with the latest research and data around the influence of coupons, we've created this collection of the freshest, newest coupon statistics. These stats are only those that have been released in 2016.

Don't you love that new stat smell? Us too!

Stats from years past (not to mention these new ones) can be found on the mothership - the Ultimate Collection of Coupon Statistics.

As with every other stats page we curate, there's a link to the original source following each stat. 

Give this page a bookmark, as we'll be updating it frequently throughout 2016. If you have data you'd like included, please drop us a line in the comments. 

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Topics: coupon stats, consumer trends

Coupon Statistics: The Ultimate Collection

Posted by Brandon Carter on Dec 9, 2016 8:00:00 AM

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.

In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer.

As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands.

People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.

mobile coupons

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Topics: coupon statistics, coupon stats

Wired for Deals: The Scientific Benefits of Saving Money

Posted by Brandon Carter on Dec 6, 2016 9:15:00 AM

Consumers carry big sticks these days.

Just ask anyone who's ever been tasked with online brand management. Nothing can bring a large corporate empire to its knees faster than an angry Tweeter with a couple thousand followers.

That consumer power is never more on display that this time of year. Most people are spending a lot right now, due to holidays and other year-end expenses.

Brands know that.

And consumers know that brands know that.

Which means they're content to wait for prices to tumble down. Most brands in turn have no option but to capitulate.

From a brand perspective, it's frustrating.

But have you considered it from the consumers point of view?

As it turns out, it's more than just practical to save money. A closer view shows biological reactions to finding a good deal - the same reactions we experience when our team wins a game or we connect with a good friend.

Conversely, saving money fights off some nasty reactions caused by financial-related stress as well. 

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Topics: consumer engagement, coupons

King of the Jungle - The December 2 Customer Engagement Recap

Posted by Brandon Carter on Dec 2, 2016 2:37:00 PM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know


In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

We're a Top Workplace! (and You Need to Join Us)

Posted by Brandon Carter on Dec 1, 2016 2:35:00 PM

Normally, this space is reserved for discussion of customer engagement and loyalty, of discount programs and oodles of statistics.

We're going to very briefly move in a different direction today.

Today, we're going to fix you up with a new job. [Continue Reading]

Topics: in the news

Why Customer Engagement Matters

Posted by Brandon Carter on Nov 29, 2016 8:45:00 AM

At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's far from an exact science.

Which is a good thing, if you think about it.

It means that, for now, you have the freedom to do what you like, try new things, and chase your customers around until you find what works.

Of course, that lack of an instruction manual means you might just fail.

That's okay. Failure is just another word for learning.

What's important is that you do something to build better customer relationships.

You can't just brush aside the idea or executions of customer engagement. Here's why.

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Topics: Customer Engagement

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