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Posted by Kendra Lusty on Jan 16, 2020 8:13:10 AM

Last week, we outlined the process for calculating an actionable number to describe each member’s level of engagement in the article, Gauging Member Engagement: How to Collect Actionable Data. In part 2 of the series below, we describe how to take this new metric and customize a member marketing plan.

Ideally, you’ve followed the steps outlined in part 1 of this series. This process of assigning values to member interactions (which add up to a total engagement score) will give you a valuable metric by which you can segment your members.

Even if you haven’t, any amount of member data is enough to get you started. In fact, each member’s length of membership, age, gender and other demographic data gives you a great starting point.

Posted by Kendra Lusty on Jan 8, 2020 9:07:09 AM

Can you add up the number of members you have?

Yes.

Can you calculate your quarterly profits?

Yep, easily.

But can you put a solid number to something as nebulous as a member’s level of engagement?

Yes, actually you can.

And in doing so you can help your members succeed based on their individual levels of loyalty.

Lack of engagement is the most commonly cited reason for membership non-renewal (by 37% of associations surveyed.) So better understanding the factors that lead to engagement will help you steer your members toward the actions you want them to take.

Posted by Gary Toyn on Dec 12, 2019 9:05:00 AM

If you don’t like receiving gifts, then stop reading. 

Posted by Ashley Autry on Dec 3, 2019 9:03:22 AM

And just like that, 2019 came and went - yet another prosperous year in the books. And we couldn't have done it without our incredible team of employees here at Access, as well as our awesome merchant partners and clients. We are beyond grateful for the many wonderful relationships we've made this year, fresh opportunities and new growth.

Now that Thanksgiving has passed, the Christmas decorations are up and the New Year is just around the river bend (as Pocahontas would say), we can't help but reflect on this past year and all its happenings.

It was a busy year to say the least. In addition to celebrating 35 years in business with a much needed refreshing of the Access brand (complete with a new logo, new colors, new website, and more), there were also plenty of cheerful product updates, money-saving endeavors and client success efforts to be shared.

Posted by Ashley Autry on Nov 19, 2019 8:58:29 AM

Just like a juicy Thanksgiving turkey, the best discount programs are made with carefully chosen ingredients that come together to create a recipe for success.

When imagining eating a delicious holiday bird, most of us taste ingredients like parsley, celery, onion, lemon pepper, salt, sage and thyme.  Almost no one is dreaming of eating a turkey where the main ingredient is, let’s say… Flamin’ Hot Cheetos powder (unfortunately this is a real thing). Ew! Much in the same way, nobody wants to be a part of a discount program that has poor customer service, novelty discounts that people won’t use, low-value deals, online-only offers, discounts that are nonredeemable, and no mobile coupon options.

So for all you membership organizations out there, make sure the white label discount program you’re offering members is one you would actually want to use yourself – and not just every once in a while, but frequently.

And for those companies and organizations looking to make a switch or offer a discount/loyalty program for the first time, it’s important to be aware of the essential “ingredients” to look for that make a discount program effective.  

After all, your members/customers/employees don’t just want a discount program for the sake of having one. It’s only valuable to them if they can utilize and incorporate it into their everyday lives, saving money often on the things they buy all the time.

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Posted by Gary Toyn on Nov 7, 2019 9:03:10 AM

Amazon.com dominates the e-commerce space, and is otherwise wreaking havoc on free white-labeled discount programs. Only discount programs with in-store coupons can deliver real value to your members/customers.   About a 4 minute read

 

Image: BEN VOLDMAN