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Posted by Kendra Lusty on Feb 10, 2021 8:00:00 AM

Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

Posted by Ashley Autry on Feb 3, 2021 9:00:00 AM

A customer is someone who buys something. A member is someone who belongs to something.

Every business should aim to have members, even those without a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with a product or brand.

These relationships don’t happen by accident. Some brands can develop deep cult followings, but not all of us can be Apple or Starbucks.

We can however, borrow specific tactics from membership groups designed to build engagement and long-term loyalty.

Start small. Try any of these 20 member engagement ideas used by some of the largest membership organizations in the world.

Posted by Kendra Lusty on Jan 19, 2021 9:28:36 AM

It’s a new year, a new opportunity to set goals and succeed in any aspect of life one chooses to focus on.

The intention of a New Year’s resolution is to establish life-long changes that will improve the person’s life in some way. Whether you like to set official New Year’s resolutions or not, goal-setting has proven an effective strategy for increasing productivity and focusing efforts in the right direction.

And the effects are even more pronounced when it comes to businesses and organizations.

Of course there are some resolutions notorious for being dropped after the first few weeks (“get in shape”, I’m looking at you.) So the last thing you want is to set organization goals that get lost in the shuffle, or worse, send you down the wrong path.

Posted by Ashley Autry on Dec 17, 2020 10:00:00 AM

(New: Only want the latest data? Check out our most recent year-specific collection of loyalty stats.)

Customer brand loyalty is a rich and complex subject to grasp.  If you've found this page, you're probably trying to understand it too.

You may be starting at the beginning, trying to define terms like customer loyalty, customer engagement or member engagement.

Or maybe you want to get to the real heart of the matter: how can I get me some of that?

Companies across the world have studied what makes their constituents tick. Through their varied studies, patterns emerge. The best corporate discount programs, association member benefits and membership perks in general share traits and strategies. Members of different demographic groupings relay the things they want most from the companies they do business with.

Indeed, we have many articles that dive into these findings on our loyalty blog and employee benefits blog.

This page, however, is for the raw data. For your convenience, we've compiled dozens of loyalty statistics - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with.

We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).

These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research).

Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.

We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments.

Posted by Kendra Lusty on Dec 15, 2020 9:54:33 AM

As 2020 draws to a close, the air is filled with comments like: “There’s no place like home for the holidays… too bad we can’t go.” and “Happy New Year… we hope.” and of course, “Is this dumpster fire of a year over yet?”

Indeed it has been a difficult year for many. Some said goodbye to loved ones too early. Some struggled with unemployment and financial strain. Others fought to keep doors open on restaurants, shops and other businesses big and small.

However you are weathering the storm, I’m sure we can all agree 2020 is destined to become synonymous with major change.

At Access, we started the year with big plans for expanded travel and lifestyle benefits, app updates and other member wants on our ultimate wishlist. But 2020 changed a lot of priorities for so many members, which in turn changed priorities for the member organizations, employers and merchants that make up our client base. As a result, Access had to refocus as well.

The holidays are a time for celebration. And all things considered, we at Access have a lot to celebrate.

Posted by Kendra Lusty on Dec 2, 2020 8:59:01 AM

Open enrollment season is also known as hug-a-harried-HR-professional season. Okay, I just made that up, but the fact remains that open enrollment is a busy and stressful time of year for those in Human Resources.

That’s because the stakes are high. More and more businesses are realizing they need to nail their employee benefits package in order to keep the best and brightest working for them for years to come. Every business and organization—from the smallest mom and pop restaurant to multi-million member associations—relies on happy and engaged employees to accomplish their goals.

Want to better serve your customer base? Want to help your members be more engaged? Studies show that the best place to start is with employees. According to a Cornell University study, companies on the Fortune Magazine Best Companies to Work For list boast higher customer satisfaction scores.