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Posted by Gary Toyn on Apr 29, 2020 7:00:00 AM

Now more than ever, staying abreast of the most effective loyalty and engagement practices is critical to surviving in a turbulent business environment.
 
As a loyalty and engagement company, we've spent the last few years scouring the digital universe to find the stats that matter most. For your convenience, we've vetted and curated the data and compiled them here. It's the most exhaustive collection of loyalty and engagement statistics anywhere on the web.
 
If you need some data to help you make a business decision, write an article, or if you need a few stats to help you prepare a business proposal, look no further. 
 
(Be sure to bookmark or subscribe to our email to be notified of any significant changes.)
 
Note: the stats below and more from recent years can be discovered on this page here: Ultimate Collection of Loyalty Statistics.
If you have any statistic or relevant data you'd like to share, don't be shy - drop it in the comments below.
 
Enjoy!

Posted by Kendra Lusty on Feb 20, 2020 11:07:17 AM

Typically, organizations partner with a discount program provider, but what about creating one yourself? This article discusses critical factors to help you decide if a DIY discount program is right for you. About a 4 minute read.

I don’t know about you, but when I see something cool someone created online, my first thought is “I could make that.”

A few times, I’ve succeeded in making my own version and even enjoyed the challenge of creating with my own hands. Some of my favorite things I own are things I’ve made.

More often though, I’ve found the effort not worth my while.

Posted by Kendra Lusty on Feb 11, 2020 9:15:00 AM

Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

Posted by Ashley Autry on Jan 28, 2020 9:00:00 AM

A customer is someone who buys something. A member is someone who belongs to something.

We should all aim to have members, even if we don't have a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with your product or brand.

These relationships don’t happen by accident. Some brands can develop deep cult followings, but not all of us can be Apple or Starbucks.

We can however, borrow specific tactics from membership groups designed to build engagement and long-term loyalty.

Start small. Try any of these 20 engagement tactics used by some of the largest membership organizations in the world.

Posted by Kendra Lusty on Jan 16, 2020 8:13:10 AM

Last week, we outlined the process for calculating an actionable number to describe each member’s level of engagement in the article, Gauging Member Engagement: How to Collect Actionable Data. In part 2 of the series below, we describe how to take this new metric and customize a member marketing plan.

Ideally, you’ve followed the steps outlined in part 1 of this series. This process of assigning values to member interactions (which add up to a total engagement score) will give you a valuable metric by which you can segment your members.

Even if you haven’t, any amount of member data is enough to get you started. In fact, each member’s length of membership, age, gender and other demographic data gives you a great starting point.

Posted by Kendra Lusty on Jan 8, 2020 9:07:09 AM

Can you add up the number of members you have?

Yes.

Can you calculate your quarterly profits?

Yep, easily.

But can you put a solid number to something as nebulous as a member’s level of engagement?

Yes, actually you can.

And in doing so you can help your members succeed based on their individual levels of loyalty.

Lack of engagement is the most commonly cited reason for membership non-renewal (by 37% of associations surveyed.) So better understanding the factors that lead to engagement will help you steer your members toward the actions you want them to take.