At some point in most membership organizations' history, someone in a planning meeting used "loyalty program" and "member reward program" interchangeably, the room nodded, a vendor was called, and a program was launched. The terminology felt close enough. It's not. And confusing the two leads...
Customers love rewards. Rewards are motivating. Earning them is fun. Using them is even more fun. How do businesses feel about rewards? Rewards are more likely...
Most businesses that run a customer rewards program can tell you how many people signed up. Far fewer can tell you whether the program is actually increasing...
The biggest lever for growth isn’t always about driving more traffic to an online store. It’s not even about convincing potential customers to buy. Even more...
Sometimes, old news is good news. That’s the case with returning customers because acquiring a new customer can cost 5-7x as much as retaining an old one.1...
Here's the loyalty program problem nobody talks about enough: sign-ups are not the same as loyalty. A customer who creates an account and earns points on a...
Ryan Marvel
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