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loyalty blog

Most businesses that run a customer rewards program can tell you how many people signed up. Far fewer can tell you whether the program is actually increasing profits.

Here's the loyalty program problem nobody talks about enough: sign-ups are not the same as loyalty. A customer who creates an account and earns points on a...

Loyalty and Discount Program Trends and Statistics for 2026 Loyalty is a rich and complex subject—part customer psychology, part value strategy, part...

Loyalty used to be simpler. You showed up, you got a punch card, you came back. Now customers have hundreds of alternatives a click away. Worse still, most of...

I'll admit it: I'm a sucker for a good loyalty program. Just last week, I grabbed $1 chips and queso at Cafe Rio through their app—a deal I wouldn't have known...

Customer loyalty and brand loyalty aren’t what they used to be. Between rising costs, endless options, and customers who can switch brands with a single tap,...