It shouldn’t surprise you that many of us here at Access are coupon junkies. Our primary product is discount programs, after all. It’s not uncommon to see team members here scouring sites like SlickDeals and FatWallet. My particular favorite is WiredDeals, which is like a “trending topics” for...
Consider, for a moment, all of the little elements that play a role in customer loyalty. Pricing, branding, peers, performance, experience, whims, proximity,...
Does it seem like more brands are wanting to have a DTR conversation with you? In case you’re not familiar with the acronym, DTR means “define the...
It’s the best of times for marketers. We’ve got so many channels to work with. Tons of data. And people are always available. Oh happy day! It’s the worst of...
Confession: about two years ago I stopped answering my phone unless I recognized the number or it was already in my database. Both my work line and cell phone....
Last week we posted about getting customers to be as passionate as you are. It’s so frustrating to pour out your blood, sweat and tears only to be met with...
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Brandon Carter