Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to many popular business pundits? Let’s run with that. Let's assume there is some truth to the notion that loyalty programs don’t do much for loyalty. But do they still have value? Oh yeah. Set the...
Putting a clock to something makes it more exciting. Imagine sports without a clock. At some point, the ref just decides that’s enough basketball and blows the...
Access was the first discount program in the world to launch a mobile coupon network and app, My Deals Mobile. In the beginning, people were only just coming...
You’re doing what we suggested earlier this year and thinking of customers as members, right? After all, they’re yours for the taking every time they want to...
You should be sending more emails. Yes, we just talked about how email is in trouble. Yet here we are suggesting you increase your sending frequency. You still...
As an early Gmail user, I was fortunate enough to grab a short, common email address. Like having a basic, simple name on Twitter, I like to think it has some...
Brandon Carter
