How about a little experiment? No science beakers or shock therapy required. This one really just requires you to think critically about your business and how you treat your customers. Here it is: Change out the word “customers” and replace it with “members.”
I’ve been car shopping recently. You probably know the pain - hours of research to figure out which vehicle to pursue, finding the fair price for it, new or...
Consumer meets brand. Consumer becomes customer. Brand offers to “go steady” with the creation of a loyalty program. Love blossoms. As romantics are apt to do,...
One of the hardest moves in business is transitioning a product from free to paid. The freemium model utilized by Spotify and other online services is do-able,...
We’ve stated a few times that there is no true hack for customer loyalty. Loyalty is most often a result of a great product, served at a fair price, surrounded...
Why do you care if customers are loyal to your business? As long as your business is staying afloat, does it matter if people churn after a single purchase?...
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Brandon Carter