Posted by Kendra Lusty on Jul 19, 2021 1:15:27 PM

It's 2021 and if you're anything like us, you probably feel like you're having to learn how to engage members all over again.
 
The past year may have thrown the industry for a collective loop, but statistics are showing a promising future for businesses willing to learn what their customers and members want right now.
 
Luckily for us, companies across the world continue to study what makes their constituents tick. Through their varied studies, patterns emerge. The best corporate discount programs, association member benefits, white-label rewards programs, and membership perks in general share traits and strategies.

Indeed, we have many articles that dive into these findings on our loyalty blog and employee benefits blog.

This page, however, is for the raw data. For your convenience, we've compiled dozens of loyalty statistics published in 2021  - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with.

Posted by Kendra Lusty on Jul 14, 2021 6:51:07 PM

It's 2021 and statistics are showing that people are travelling once again. 

After a solid year of staying home, masking up and keeping our collective distance, people are hungry to explore the world.

Is it any wonder that when it comes to the best corporate discount programs, association member benefits, white-label rewards programs, and membership perks in general, discounted travel is often among the most hotly pursued additions to the mix. 

So to better understand today’s traveler, we at Access have compiled statistics from research studies by travel and tourism related sources. This article is for statistics published in 2021, but you can find all these and more from recent years in our Travel and Tourism Statistics: The Ultimate Collection.

Most of these stats are focused on Americans who travel – though other nationalities may creep into the mix from time to time. We've provided source links for each statistic. Sometimes you’ll find the data conflicts with other sources - so we’ll leave it up to you to decipher which is most accurate.

We'll keep this list updated regularly with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments. Enjoy!

Posted by Kendra Lusty on Jun 25, 2021 9:00:00 AM

Last week, we released the article Superior Customer Service: Your Loyalty Program’s Secret Weapon. In it, we discussed the importance of customer service to any business, but especially to those with loyalty programs, which rely on a positive customer experience to succeed. In part 2 of this series below, we give some tips on how to enhance your own customer service efforts.

I worked in a call center. Briefly.

Fresh out of college, I wanted to be making money as I searched for a “real job” so I took a position that was notoriously easy to get, at a place that would hire just about anyone.

Admittedly, this company put a lot of effort into training according to client expectations. However, it’s very hard to make a group of teens, job seekers, recently laid-off, etc., really care.

Posted by Gary Toyn on Jun 16, 2021 12:01:00 PM

How to Vet and Choose a White Label Travel Portal / Private Label Travel Booking Engine 

Want to know how to identify a white label travel solution for your organization? This comprehensive buyers guide gives you the tools you need to identify and assess the best platform for your organization or company.

About 19 min.

Posted by Kendra Lusty on Jun 14, 2021 10:26:03 AM

Mobile phones have become so engrained in our day to day, it’s sometimes hard for me to remember life without them. When people seek to interact with their favorite brands, they increasingly prefer to do so through their mobile devices.

The Access My Deals app debuted in March of 2011 with deals at 100,000 businesses nationwide. It was the first white label mobile coupon platform of its kind, back when people still were warming up to the idea of mobile couponing.

In 2016, the app got its first major overhaul with hundreds (yes, hundreds) of improvements to make the app more rewarding than ever. To help users enjoy the 500,000 deals available at the time, we added a navigation bar, yelp integration, filtering, a homepage with suggest offers and many more features to help members save more AND more often.

And now, just over a decade since its inception, Access is releasing the most comprehensive update yet. Every single change is aimed to make the user experience seamless, simple and MORE personalized, breaking down the common barriers that threaten to prevent members from saving every available dollar they can.

Previous versions of the My Deals mobile app have been well loved and well used. In fact, for the past three years, 77% of our total visitor sessions have been through mobile devices.

And there’s even better news for businesses and organizations that offer the My Deals mobile app to their members, customers, employees and more. During user testing, the latest app update performed better in several key metrics that matter most in terms of engagement. Test groups showed a 20% higher conversion rate of registrations and five times more redeems.

Posted by Ashley Autry on Jun 1, 2021 10:00:00 AM

(New: Only want the latest data? Check out our most recent year-specific collection of loyalty stats.)

Customer brand loyalty is a rich and complex subject to grasp.  If you've found this page, you're probably trying to understand it too.

You may be starting at the beginning, trying to define terms like customer loyalty, customer engagement or member engagement.

Or maybe you want to get to the real heart of the matter: how can I get me some of that?

Companies across the world have studied what makes their constituents tick. Through their varied studies, patterns emerge. The best corporate discount programs, association member benefits, white-label rewards programs, and membership perks in general share traits and strategies. Members of different demographic groupings relay the things they want most from the companies they do business with.

Indeed, we have many articles that dive into these findings on our loyalty blog and employee benefits blog.

This page, however, is for the raw data. For your convenience, we've compiled dozens of loyalty statistics - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with.

We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).