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loyalty blog

A few weeks back we published this simple infographic on some spending trends among consumers. We pointed out how most spending is still local and in-store, as well as how smartphones are beginning to disrupt the shopping process. Maybe the most important part of the entire graphic is tucked away...

They’re dedicated, loyal, and consistent, and they’ll stand by brands that prove their worth. With them controlling. Yet, every day 11,000 of them turn 65 in...

We’ve talked quite a bit about emotional loyalty and purchasing loyalty, and how emotional loyalty is the pinnacle of the mountain. Which not only means it’s...

There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile...

Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting...

Assuming you're over the age of 15, and we're fairly certain most of our readers are, you probably remember the painstaking way kids with crushes used to...