Full confession: I’m a sucker for a good upsell. Anytime the movie theater cashier asks me if I want to upgrade to the XXL-sized popcorn and soda combo for just $1.75 more, my initial reaction is, “OF COURSE I’D BE A FOOL NOT TO!” But, inevitably, I walk away. Yes, there’s some value in a tub of...
Why hasn’t the technology of the Jetsons come to fruition? Why can’t I wake up and be taken through a conveyor belt that automates the process of...
Let’s play “The Stereotype Game!” Q1: Of the following choices, which is the best way to appeal to Millennials? A) Free Cats and Gourmet Meals (each only for...
We've already gone over some ideas about creating emotional bonds with Millennials and their forebears, the Baby Boomers. In between the two, of course, is...
A few weeks back we published this simple infographic on some spending trends among consumers. We pointed out how most spending is still local and in-store, as...
They’re dedicated, loyal, and consistent, and they’ll stand by brands that prove their worth. With them controlling. Yet, every day 11,000 of them turn 65 in...
Brandon Carter
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