If you’re reading this, you’re probably pretty savvy to marketing. You probably recognize that a lot of companies are trying to get your attention. We’re seeing thousands of marketing messages every day. Even when we don’t think we’re seeing them, our brains are seeing them. In the ongoing battle...
Not too long ago I stumbled upon an article wherein a loyalty guru was asked to weigh in on the future of rewards programs for credit cards. He opined that the...
Discount programs are a great option for member benefits, customer incentives, even fundraisers – as much as 90% of the population uses coupons! It’s a...
Do you know who Jason Allen Alexander is? Hint: He's not George Costanza. No, this Jason Alexander is far less noteworthy. This Jason Alexander married pop...
The following is a true story: In a previous life, before my days at Access Development, I consulted with a number of small businesses on marketing strategies....
Ozzie and Harriet. Peanut butter and jelly. Humanity and the smartphone. Some pairings were just meant to be. How did we exist before smartphones? How did...
Brandon Carter
