Look at the state of business today.
Employees walked out on their jobs in support of an ousted CEO that they really, really liked. There are massive protests on Wall Street (again). The NFL is holding press conferences to apologize for press conferences that weren't apologetic enough.
Clearly, the rules of business have changed. Consumers hold more power than ever before, thanks to the influx of online information and the influence of social media. The way businesses behave is now a central part of buying criteria, and consumers will hit the eject button quickly when shady practices are exposed.
But, there is a bright side to this new world: Once customers find a "nice" business, they'll reward that business with their dollars and loyalty.