17 Member Engagement Ideas to Try in 2017

Posted by Brandon Carter on Jan 17, 2017 8:28:00 AM

Last week we made a strong suggestion that companies get rid of all their customers - and replace them with members.

A customer is someone who buys something. A member is someone who belongs to something.

We should all aim to have members, even if we don't have a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with your product or brand.

These relationships don’t happen by accident. Some brands can develop deep cult followings, but not all of us can be Apple or Starbucks.

We can however, borrow specific tactics from membership groups designed to build engagement and long-term loyalty.

Start small. Try any of these 17 engagement tactics used by some of the largest membership organizations in the world.

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Topics: Customer Engagement, Member Benefits, member engagement, customer loyalty, association marketing

The Bold Idea Every Company Interested in Customer Engagement Should Try in 2017

Posted by Brandon Carter on Jan 10, 2017 8:48:00 AM

To open 2016, we put forth a bold suggestion that would help every company create better customer engagement and loyalty.

We doubt any of you took the new business budget and dumped it all into retention. But hopefully the idea of engagement and loyalty having a big voice at the table resonated.

This year, we have another big idea.

Kinda crazy.

Kinda paradigm shifty, if jargon is your thing.

Here it is: get rid of all your customers.

Beginning today, you have no customers. Zero.

"Why would I do something that stupid?" you may be asking.

Well, hear us out for a minute.

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Topics: Customer Engagement, Member Benefits

Five Customer Engagement Resolutions for 2017

Posted by Brandon Carter on Dec 13, 2016 9:14:00 AM

It seems like just last week we were suggesting companies take their 2016 business development budgets and dump all that money into customer loyalty.

But time flies, and that was all the way back in January. Oh, to be so young and carefree like we were back then!

All joking aside, 2016 has been a busy year, with moments of intense triumph and scary chaos across the globe. Consumers continue to hang on by the grit of their teeth, and businesses are fretting about change in the face of advancing automation and virtual reality.

All of which means the need to solidify customer relationships has never been stronger. Your best opportunity to thrive always comes from nurturing and engaging the people who are already customers or members.

That won't change, but the rules of the game evolve. People are more distracted than ever, forgetting even the best experiences. They have lots of options in every purchasing category. They're reading email less, and chatting more. They're at the mercy of the opinions of their social networks - most of whom they don't even personally know.

New strategies and tactics are needed. To keep up with the modern consumer, you have to evolve with them - and earn their attention on a regular (if not daily) basis.

As we move into 2017, consider these five resolutions you can make that will have a positive impact on your customer engagement in the coming year:

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Topics: Customer Engagement

Loyalty Overload - The December 9 Customer Engagement Recap

Posted by Brandon Carter on Dec 9, 2016 2:37:00 PM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

King of the Jungle - The December 2 Customer Engagement Recap

Posted by Brandon Carter on Dec 2, 2016 2:37:00 PM

The News, Views, Insights, and Opinions affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Topics: Customer Engagement, consumer trends

Why Customer Engagement Matters

Posted by Brandon Carter on Nov 29, 2016 8:45:00 AM

At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's far from an exact science.

Which is a good thing, if you think about it.

It means that, for now, you have the freedom to do what you like, try new things, and chase your customers around until you find what works.

Of course, that lack of an instruction manual means you might just fail.

That's okay. Failure is just another word for learning.

What's important is that you do something to build better customer relationships.

You can't just brush aside the idea or executions of customer engagement. Here's why.

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Topics: Customer Engagement

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