We've been saying for a few weeks now that discount programs are an effective tool to drive engagement and acquisition. But how do you know it's doing those things? What can you objectively look at to discern if it's driving any actual results? Take a look at this infographic we put together as...
For seven years we've published articles and tips on engagement and loyalty. We've developed a great readership and have had the good fortune of starting some...
How do you monetize a loyal customer base? Well, they're already customers…so they're already monetized, right? But there's more they can give you. There are...
What's the quickest way to lose a customer? Have a bad product. What's the quickest way to lose a customer AND their friends/family? Have bad service. Or, to...
Step 1: Get loyal customers Step 2: Profit That's the dream! We all know step one is a pain in the rear, but once you get the loyalty and engagement, the money...
Nobody likes popups on websites. They're intrusive. Invasive. Repulsive. But they work. Go to the most popular online marketing blogs right now, and you'll be...
Brandon Carter
