To open 2016, we put forth a bold suggestion that would help every company create better customer engagement and loyalty. We doubt any of you took the new business budget and dumped it all into retention. But hopefully the idea of engagement and loyalty having a big voice at the table resonated....
It's hard to believe that another year is already at an end, but the cold weather and snow outside our office are constant reminders that 2017 is just around...
It seems like just last week we were suggesting companies take their 2016 business development budgets and dump all that money into customer loyalty. But time...
Consumers carry big sticks these days. Just ask anyone who's ever been tasked with online brand management. Nothing can bring a large corporate empire to its...
Normally, this space is reserved for discussion of customer engagement and loyalty, of discount programs and oodles of statistics. We're going to very briefly...
At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's...
Brandon Carter
