Winning new B2B customers is becoming more and more expensive every year, and that’s something most companies are experiencing right now. In fact, studies show that acquiring a new customer can cost between five to twenty-five times more than keeping an existing one.1 At the same time, sales cycles...
I've seen this movie before. An organization decides they want to launch a B2B (business to business) reward program, kicks off an RFP (request for proposal),...
At some point in most membership organizations' history, someone in a planning meeting used "loyalty program" and "member reward program" interchangeably, the...
Customers love rewards. Rewards are motivating. Earning them is fun. Using them is even more fun. How do businesses feel about rewards? Rewards are more likely...
The biggest lever for growth isn’t always about driving more traffic to an online store. It’s not even about convincing potential customers to buy. Even more...
Sometimes, old news is good news. That’s the case with returning customers because acquiring a new customer can cost 5-7x as much as retaining an old one.1...
Ryan Marvel
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