Access has always been very good at customer relationships. We wouldn’t have experienced steady, uninterrupted growth for 30+ years if we didn’t have a good product and track record with clients. We retain about 98% of our clients annually, and have an NPS score that rivals the best companies in...
As engagement, loyalty, and customer success pros, we have a lot of tools to work with. Loyalty programs, incentives, gifts, rewards, content, data, and...
Having a good email database is the first step towards a successful email marketing campaign, but there's more you need to do to achieve that success. Everyone...
Every customer is a member. At least, that's an argument I've tried to make a couple times here. To me, "customer" implies someone that completed a...
Movies and novels throughout history have convinced us that there is such a thing as “love at first sight.” And you know what: it’s true! People do randomly...
So long as you are not doing business in a third-world country, the target market for your business is definitely using email. By the end of 2024, more than...
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Emily Hayes