Remember "What About Bob?" It's a classic (yes, I'm declaring classic) comedy from 1991. Richard Dreyfuss is a psychiatrist with a maniacal patient named Bob (played by Bill Murray) who refuses to leave him alone. Bob even follows the doctor's family to their New Hampshire vacation bungalow, where...
There are amazing things happening in the world of science and technology right now. Mind blowing things. Water on Mars, and hi-def photos of Pluto. Cars that...
Zubaz pants. Cassette Walkmans. Slap bracelets. Websites that aren’t mobile friendly. You may be surprised, but all of these things are still around and being...
A coworker and I were having a debate about whether periods and commas should be inside or outside quotation marks, which we decided should be settled by the...
This past week several of my colleagues and I attended the HubSpot Inbound conference. The subject du jour at the conference, for the most part, is content...
Twitter is pretty great. Within a matter of minutes, you can get the latest news, sports, opinions, memes, advice, celebrity junk, and more. Ever wanted to...
How about a little experiment? No science beakers or shock therapy required. This one really just requires you to think critically about your business and how...
I’ve been car shopping recently. You probably know the pain - hours of research to figure out which vehicle to pursue, finding the fair price for it, new or...
Consumer meets brand. Consumer becomes customer. Brand offers to “go steady” with the creation of a loyalty program. Love blossoms. As romantics are apt to do,...
One of the hardest moves in business is transitioning a product from free to paid. The freemium model utilized by Spotify and other online services is do-able,...
We’ve stated a few times that there is no true hack for customer loyalty. Loyalty is most often a result of a great product, served at a fair price, surrounded...
Why do you care if customers are loyal to your business? As long as your business is staying afloat, does it matter if people churn after a single purchase?...
Brandon Carter
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