Is there anything more frustrating than pouring yourself into a business, only to be met with apathy by customers? You spend countless hours building something out of nothing. You risk your own personal finances to build your dream. But people just walk in and walk out, lives unchanged. They join...
Fill in the blank: To get the most out of my offering, my customers need to _________. What’s in the blank? What you fill in that blank with is your best shot...
“Mobile Engagement” is one of those terms that has come into vogue of late. There are plenty of gurus who will tell you why it’s vital, critical, essential,...
When was the last time you redeemed points or miles? Most of you reading this probably haven’t done so recently. Many of you have never cashed them in. Yet,...
If you do anything in public, eventually you will encounter a hater. Running for political office. Opening a business. Voicing an opinion. Even something as...
The gap between what consumers expect and what brands are delivering is widening. Stop us if you’ve heard this before. We’ve written recaps for several years...
Last week we posted about the changes Starbucks is making to its rewards program. That post stirred up some great discussion about the roles loyalty programs...
Today Starbucks announced that their loyalty program is shifting how it rewards members. No longer will they earn points for simply being in the store; now...
Earlier this month we produced a short survey on what loyalty-building plans people had in store for 2016. Our goal was simply to see what kind of gameplans...
2016 is off and running, and your customer engagement and loyalty plans are already unfolding. The question is, what do you have in store for your customers...
Kid won't eat dinner or do their homework? You can try withholding dessert and video games, but that only builds resentment from the little darlings. Many...
In the last 15 minutes, I’m willing to bet you popped open your smartphone. Twice, maybe three times, even. You might be texting, but you might have checked...
Brandon Carter
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