There’s a longtime adage in business that says it costs five times more (or even more) to acquire a new customer than to retain an existing one. It’s cited all over the place, but no one is quite clear on its origins. Don Peppers attributed it to a Harvard Business Review article “from a couple...
2018 is the year you're going to make a ton of money. Even more than you're already making. Some of it will come from new customers. But the majority of it...
December is a fun time around Access. Holiday decorations are up (and a contest for best-decorated area is underway), employees are catching the spirit, and...
It seems like we're several years into "personalization" as the hot topic in marketing and sales. You can easily lump it in with other buzzwords like...
When Amazon bought Whole Foods for $13.7 billion in June of this year, brick and mortar grocers collectively shuddered: Amazon, the king of commerce, had...
For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly. In reality, the opposites of...
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Brandon Carter