We discuss loyalty on this blog a lot – mostly in regards to customer loyalty, member loyalty and employee loyalty. After all, Access Development is the largest private discount network for organizations in the nation. But what about donors? Access Fundraising, a division of Access Development,...
Let’s face it. Many membership professionals have struggled with low engagement for so long, some may wonder if their program has been damned to membership...
This is the API that Access built. This is the data that’s easier to share Because of the API that Access built. This is the member who is saving today Thanks...
For every action, there’s an equal and opposite reaction. For instance, it was fun eating the Halloween candy you should’ve been handing out to...
In this day and age, when consumers have more choices on where to spend their money, and more economic incentive to be overly selective about those choices,...
Stated simply, customer engagement is the depth of the relationship a customer has with a brand. It’s a fair question that’s being asked with more frequency,...
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Kendra Lusty