There are many retail pundits who say you shouldn't market your business with discounts. They say you'll damage profitability and bring in a bunch of customers that won't come back (unless you bribe them with yet another deep offer). What a load of hooey. When used smartly and strategically, deals...
Sometimes, it's best to just ignore what customers are saying. Is that blasphemy? We've preached "customer feedback is as precious as gold" as much as anyone....
The first popup on the internet was probably built with good intentions. "I really want people to see my message, so I'm going to float it above the page to...
"What exactly does Access Development do? Some kind of programming?" With a name like Access Development, we get that question frequently. But most people...
That's a ridiculous sandwich. And not the greatest photo, admittedly. That's what it looked like as leftovers about six hours after a recent team lunch. But...
Think of a professional association or membership organization you’re a member of. Now think of the benefits you get from being a member of said organization....
Technology is advancing rapidly. As in, “Is the Terminator a possibility?” is an actual conversation occurring in the technology world right now. Virtual...
Take a peek outside your window right now, and chances are you’ll see a small herd of wandering teenagers and Millennials, staring at their phones and...
Last week a post on the Access Perks Blog questioned whether employee loyalty is actually good for the employee. In many companies the answer is no. In those...
Consumers are terrifying. Directly or indirectly, they control the fate of every business. Yet they’re often erratic They’re prone to love you one minute and...
Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to many popular business pundits? Let’s run with that. Let's...
Putting a clock to something makes it more exciting. Imagine sports without a clock. At some point, the ref just decides that’s enough basketball and blows the...
Brandon Carter
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