Normally, this space is reserved for discussion of customer engagement and loyalty, of discount programs and oodles of statistics. We're going to very briefly move in a different direction today. Today, we're going to fix you up with a new job.
At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's...
As it turns out, marketing hype folks are onto something with this idea of "hyperlocal." After all, we just published research that shows consumers are staying...
92% of consumers aren't going beyond 20 minutes to make routine purchases. That's the big takeaway from our recent survey on consumer spending proximity. (Be...
Is it possible we're overthinking customer engagement and loyalty? A quick glance around at some of the commentary in the industry hits on some deep concepts....
A few weeks back we discussed the ways that blogging can be used specifically to engage and retain customers. It's one of the great things about social media -...
We've all done business with a company that clearly does not give a crap about earning customer loyalty. It's. So. Frustrating. They take your money without...
Stay with me here. A user is your customer. A customer is your user. But the user experience (UX) is a very different animal than the customer experience (CX)....
There's a very good chance that if you're reading this, you stumbled over here from one of our stats pages. In case you're new to our blog, allow me to...
Don't worry, this isn't another internet marketing guilt trip about why you should be blogging. Well, at least it isn't a guilt trip. Most internet marketing...
There are many retail pundits who say you shouldn't market your business with discounts. They say you'll damage profitability and bring in a bunch of customers...
Sometimes, it's best to just ignore what customers are saying. Is that blasphemy? We've preached "customer feedback is as precious as gold" as much as anyone....
Brandon Carter
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