It was game three of the World Series, 1932. The New York Yankees versus the Cubs at Wrigley Field. Score tied 4-4. An aging Babe Ruth steps up to the plate while being mercilessly taunted by the Cubs' bench. As the legend goes, Ruth raised his arm to point toward center field. "That's where I'm...
It's fun to invest in something that can lead to greater loyalty and engagement. Maybe it's a loyalty program, complete with gamification and micro-rewards...
It can feel really good to go along with the crowd. There's not much risk in wearing a Golden State Warriors jersey, buying tickets to a Taylor Swift concert,...
You have to give a lot of credit to new technology companies. They've brought so many good things to life. Like emojis, automated vehicles, and drones that can...
Most readers of this site (and any other website) won't make it past this first sentence. Heck, most of them didn't even make it past the headline.
It is with extremely heavy hearts that we say goodbye to a dear friend and colleague. Dave Cook was an Access standard, serving as our Vice President of...
We've been saying for a few weeks now that discount programs are an effective tool to drive engagement and acquisition. But how do you know it's doing those...
Recently I wrote about how everyone in an organization, in some way, owns customer satisfaction. Even if you never interact with a customer directly, the work...
(This is a guest post from our friends at Credit.com) Attracting customers to your business is an important first step, but it's hardly the end of the road....
For seven years we've published articles and tips on engagement and loyalty. We've developed a great readership and have had the good fortune of starting some...
How do you monetize a loyal customer base? Well, they're already customers…so they're already monetized, right? But there's more they can give you. There are...
What's the quickest way to lose a customer? Have a bad product. What's the quickest way to lose a customer AND their friends/family? Have bad service. Or, to...
Brandon Carter
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