Last week we posted about the idea of building customer loyalty by adding value. In that post we talked about how the traditional customer/business relationship is primed for disruption by value. We offered a few basic concepts to consider, but...
It’s safe to say that mobile banking has reached critical mass. The use of mobile banking apps is increasing at a steady clip month to month, and some...
Yesterday Amazon Prime Day brought the world to a screeching halt, as people fought virtual tooth and nail for cut rate deals on otherwise unattainable...
Remember Office Space? The 1999 cult classic about cubicle dwellers spoofed the worst aspects of modern organizational culture. 16 years later, the film, and...
How can someone be loyal to a company with whom they’ve never had personal contact with? Think for a second about the companies you’re loyal to. One of the...
Have you ever experienced dread while redeeming a coupon? You know the moment. You hand your coupon over to the server or cashier, and their eyebrows furrow in...
Customers are a demanding group. They have outsized expectations and, often, little patience for brands that don’t meet them. Even if a brand is somehow able...
It’s been well established that customer loyalty is a fickle concept - if it exists at all. That being said, you can find any number of articles and thought...
With two kids, and school being out for the summer, the milk budget in my house just doubled. This means frequent trips to the store, often unexpected, usually...
Did you know Starbucks, probably the biggest coffee brand in the world, spends more on health benefits than coffee beans ? They invest more in their employees...
If you're a marketer, or know one, chances are you've come across the term "content marketing." It's a popular buzz phrase at the moment, kind of like "growth...
This is a golden era for consumers. Their tight ways have bent retailers to their will, resulting in lower prices and a renewed focus on customer service. Bad...
Brandon Carter
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