the
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loyalty blog

So long as you are not doing business in a third-world country, the target market for your business is definitely using email. By the end of 2024, more than 4.48 billion of the world’s population will be using email. Rather than attempting to develop and distribute content and advertisements for...

In the world of work, people take a job because it provides a source of income and benefits. They excel at work, and run through brick walls for their company,...

As a parent, you can bark at your kids all day and they won't hear a word. But somehow they can recite every inane word uttered by their close friends. Kids...

Are you mad at a business right now? Maybe the laundromat lost your favorite shirt. Perhaps the local chicken place served up fried vermin instead of chicken....

Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly...

If you need to water your lawn, you grab a hose. If you need to get in shape, you purchase a gym membership. And if you need to stem customer churn, you get a...