If you need to water your lawn, you grab a hose. If you need to get in shape, you purchase a gym membership. And if you need to stem customer churn, you get a loyalty program. Cause and effect, right? These are all problems with obvious solutions. But are these the best solutions to the problems?...
Is there such a thing as a 30-day plan to guarantee customer engagement and loyalty? Nope. But we’re firm believers that there are specific steps every...
We all want those ride-or-die customers—the ones who are the first in line to buy your new product, test out your new services, or boast on social media about...
Sometimes change stinks. New Coke. When the "Most Interesting Man in the World" turned into one that was just "Sort of Interesting." That one time a major...
We produce a ton of content on the topics of customer engagement and loyalty, discount programs, member benefits, rewards and incentives, consumer research and...
“People who run marathons have lost their @$%@#$ minds!” That was my primary thought around the time I hit mile 20 in my first marathon experience. My body...
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Brandon Carter