the
access
loyalty blog

Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly personalized messages from AirBnB, luring me back to the site with mentions of trips I created, yet left unbooked. I scroll down and see a...

If you need to water your lawn, you grab a hose. If you need to get in shape, you purchase a gym membership. And if you need to stem customer churn, you get a...

Is there such a thing as a 30-day plan to guarantee customer engagement and loyalty? Nope. But we’re firm believers that there are specific steps every...

We all want those ride-or-die customers—the ones who are the first in line to buy your new product, test out your new services, or boast on social media about...

Sometimes change stinks. New Coke. When the "Most Interesting Man in the World" turned into one that was just "Sort of Interesting." That one time a major...

We produce a ton of content on the topics of customer engagement and loyalty, discount programs, member benefits, rewards and incentives, consumer research and...