Right now, you’re making judgments about this blog, how long it took to load, the design, these words, the topic. I’ve got about 5 seconds to capture your attention. If I don’t, you’ll be hitting the X on the tab, or the back button. If I can get you past those five seconds (in other words, if...
Okay, so the title is a bit misleading. There really isn’t a tool that’s going to make building loyalty easy. If such a thing existed, it probably wouldn’t be...
We write about Millennials often on this blog, and for good reason: they're a giant, well-informed monster of a generation that has proven to be somewhat...
Look at almost any ad - in print, online or on the air - and you’ll see those social media ‘share’ badges: Facebook, Twitter, Pinterest, Instagram, Vine and so...
Everybody wants customer loyalty, right? It’s wonderful to have people like a brand, come back to it time and time again, even refer their friends to it. What...
Operating the nation's largest discount network is lots of fun. We get to work with cool brands, mom and pop joints, amusement parks, and other fun stuff. We...
It’s a rough time for education associations. As if life as an educator wasn’t hard enough – dealing with other people’s kids all day, parents who can be just...
It’s a tough world out there for brands. Consumers can be really mean to brands, sometimes even abandoning them outright! Not that anyone is shedding a tear or...
Timeshare’s Millennial moment is right now. The older wave of Millennials (those born in the early to mid-80s) are planning big family vacations. The younger...
Access has spent a lot of time on this blog talking about discount programs because, well, it’s kind of our thing. We’ve talked about what a discount program...
Hi, my name is Brandon and I’m addicted to loyalty programs. That thought occurred to me this weekend as I was trying to set up (another) mobile wallet. One of...
So you’re finally going to do it. You, business owner, are prepared to run a coupon. It’s surely going to bring in lots of new customers and give your business...
Brandon Carter
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