Sometimes change stinks. New Coke. When the "Most Interesting Man in the World" turned into one that was just "Sort of Interesting." That one time a major retailer dared to change their logo. We often can't handle change. Why can't things just work as they are right now? Welcome to the world of an...
We produce a ton of content on the topics of customer engagement and loyalty, discount programs, member benefits, rewards and incentives, consumer research and...
“People who run marathons have lost their @$%@#$ minds!” That was my primary thought around the time I hit mile 20 in my first marathon experience. My body...
It was game three of the World Series, 1932. The New York Yankees versus the Cubs at Wrigley Field. Score tied 4-4. An aging Babe Ruth steps up to the plate...
It's fun to invest in something that can lead to greater loyalty and engagement. Maybe it's a loyalty program, complete with gamification and micro-rewards...
It can feel really good to go along with the crowd. There's not much risk in wearing a Golden State Warriors jersey, buying tickets to a Taylor Swift concert,...
Emily Hayes
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