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the
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loyalty blog

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user-icon Brandon Carter
calender-icon Oct 1, 2014 time-icon 12:12:00 AM AM

Consumers are Tired of Jerks; Here's Why That Matters to You

Someone has been a jerk to you today. It may have been during your commute, or maybe someone stole your parking space just as you were pulling in. If you’re like me, just recalling the incident gets you worked up all over again. Your shoulders tense up, your stomach churns, and you think about all...

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user-icon Brandon Carter
calender-icon Sep 29, 2014 time-icon 11:40:00 PM PM

Customer Loyalty: Time to Sweat the Small Stuff

There's a wonderful series of self-help books by Richard Carlson around the idea of "Don't Sweat the Small Stuff (and it's all small stuff)." The basic premise...

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user-icon Brandon Carter
calender-icon Sep 24, 2014 time-icon 1:07:00 AM AM

Why 'Nice' Business is Now Very Good Business

Look at the state of business today. Employees walked out on their jobs in support of an ousted CEO that they really, really liked. There are massive protests...

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user-icon Dave Bona
calender-icon Sep 18, 2014 time-icon 1:28:00 AM AM

Why "Private" is So Important to Discount Programs

As the purveyors of the nation’s largest private discount program, we’re frequently asked why so many merchants participate in our network. It’s a fair...

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user-icon Brandon Carter
calender-icon Sep 9, 2014 time-icon 12:29:00 AM AM

What Customer Loyalty and 50 First Dates Have in Common

10 years ago Adam Sandler and Drew Barrymore starred in 50 First Dates, about a man in love with an amnesiac woman who needs to be refreshed daily on what has...

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homebackgroundv2-min
user-icon Brandon Carter
calender-icon Sep 4, 2014 time-icon 12:56:00 AM AM

Card-Based vs. Digital Loyalty Programs

This is a guest post from IT solutions firm TechnologyAdvice. You can find more tidbits of their recent research over on our loyalty stats and millennial...

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keep it simple
user-icon Brandon Carter
calender-icon Aug 21, 2014 time-icon 12:58:00 AM AM

The Dangers of Overthinking Loyalty Programs

I don't just work for a company that operates in the loyalty program space, I'm a huge fan of them myself. I'm attracted to the idea of getting something -...

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cool beans
user-icon Brandon Carter
calender-icon Aug 19, 2014 time-icon 12:10:00 AM AM

The Versatility of Loyalty Programs & the Changing 80-20...

Last year a friend spent an hour telling me about how happy he was with his big screen television. It had a great picture, great apps interface, lots of HDMI...

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user-icon Brandon Carter
calender-icon Aug 13, 2014 time-icon 3:52:00 AM AM

Customer Loyalty is Broken (But Not Dead)

If you follow sports at all, you know (and probably loathe) the fairweather fan. You know, the person whose favorite teams tend to closely resemble whoever has...

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34467_a_zm-e1345141634251-450x352
user-icon Brandon Carter
calender-icon Aug 11, 2014 time-icon 2:43:00 AM AM

Upsell's Engagement Opportunity

Full confession: I’m a sucker for a good upsell. Anytime the movie theater cashier asks me if I want to upgrade to the XXL-sized popcorn and soda combo for...

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best-friends-together-spend-time-two-beautiful-girls-make-purchases-clothing-store-they-dressed-same-clothes
user-icon Brandon Carter
calender-icon Jul 30, 2014 time-icon 2:40:00 AM AM

Go Local: Consumers Still Devoted to In-Store Spending

Why hasn’t the technology of the Jetsons come to fruition? Why can’t I wake up and be taken through a conveyor belt that automates the process of...

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user-icon Brandon Carter
calender-icon Jul 22, 2014 time-icon 12:01:00 AM AM

Coupons: Your Secret Weapon to Reach the Wealthy,...

Let’s play “The Stereotype Game!” Q1: Of the following choices, which is the best way to appeal to Millennials? A) Free Cats and Gourmet Meals (each only for...

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