Let me ask you a question: Who owns the customer experience at your company? Who's responsible for making sure people return again and again? Account managers, probably. Maybe the folks in customer service. Or you might have a specific person with Customer Success in their title, like me. One of...
Step 1: Get loyal customers Step 2: Profit That's the dream! We all know step one is a pain in the rear, but once you get the loyalty and engagement, the money...
Nobody likes popups on websites. They're intrusive. Invasive. Repulsive. But they work. Go to the most popular online marketing blogs right now, and you'll be...
If you work in customer/member retention, at some point you've asked yourself in desperation, "What in the &#%@ do these people want?" Some days it feels like...
Anyone can get customers. Customer acquisition can be gamed by throwing money, hiring more sales people, even outright trickery. Customer loyalty is a much...
To open 2016, we put forth a bold suggestion that would help every company create better customer engagement and loyalty. We doubt any of you took the new...
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Emily Hayes