How do you monetize a loyal customer base? Well, they're already customers…so they're already monetized, right? But there's more they can give you. There are several ways you can earn even more direct revenue from them. Nothing wrong with that, so long as you're adding value to the relationship and...
What's the quickest way to lose a customer? Have a bad product. What's the quickest way to lose a customer AND their friends/family? Have bad service. Or, to...
Let me ask you a question: Who owns the customer experience at your company? Who's responsible for making sure people return again and again? Account managers,...
Step 1: Get loyal customers Step 2: Profit That's the dream! We all know step one is a pain in the rear, but once you get the loyalty and engagement, the money...
Nobody likes popups on websites. They're intrusive. Invasive. Repulsive. But they work. Go to the most popular online marketing blogs right now, and you'll be...
If you work in customer/member retention, at some point you've asked yourself in desperation, "What in the &#%@ do these people want?" Some days it feels like...
Brandon Carter
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