If you work in customer/member retention, at some point you've asked yourself in desperation, "What in the &#%@ do these people want?" Some days it feels like nothing works, despite all your greatest efforts. Your product might be good enough and your experience might be good enough. But people...
Anyone can get customers. Customer acquisition can be gamed by throwing money, hiring more sales people, even outright trickery. Customer loyalty is a much...
To open 2016, we put forth a bold suggestion that would help every company create better customer engagement and loyalty. We doubt any of you took the new...
It's hard to believe that another year is already at an end, but the cold weather and snow outside our office are constant reminders that 2017 is just around...
Consumers carry big sticks these days. Just ask anyone who's ever been tasked with online brand management. Nothing can bring a large corporate empire to its...
Normally, this space is reserved for discussion of customer engagement and loyalty, of discount programs and oodles of statistics. We're going to very briefly...
Brandon Carter
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