We’ve talked quite a bit about emotional loyalty and purchasing loyalty, and how emotional loyalty is the pinnacle of the mountain. Which not only means it’s the most desired type of devotion, it means it’s the most difficult to obtain. The problem is emotional loyalty is largely based on...
There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile...
Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting...
Assuming you're over the age of 15, and we're fairly certain most of our readers are, you probably remember the painstaking way kids with crushes used to...
Just 100 years ago the first cross-continental phone call was made. Now, you're reading a blog post while listening to music streaming from the cloud and...
There's a restaurant here in Salt Lake that has amazing cheesesteak sandwiches. They're nationally known for them, in fact. The place started out humbly...
I consider myself “hard to get” for marketers. I don’t watch live television very often. I don’t listen to much terrestrial radio. I don’t click online ads or...
If you’re reading this, you’re probably pretty savvy to marketing. You probably recognize that a lot of companies are trying to get your attention. We’re...
30 years. That's how long Access Development has been in business. A lot of companies in the loyalty marketing space have come and gone since then, along with...
Not too long ago I stumbled upon an article wherein a loyalty guru was asked to weigh in on the future of rewards programs for credit cards. He opined that the...
Thirty years of continuous business in the loyalty and engagement world has taught us this: discount programs work when people use them. Discount programs on...
Discount programs are a great option for member benefits, customer incentives, even fundraisers – as much as 90% of the population uses coupons! It’s a...
Brandon Carter
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