Anyone can get customers. Customer acquisition can be gamed by throwing money, hiring more sales people, even outright trickery. Customer loyalty is a much harder game to win. There aren't any hacks or fool-proof systems that will retain a customer or member for years to come. (I guess you could...
To open 2016, we put forth a bold suggestion that would help every company create better customer engagement and loyalty. We doubt any of you took the new...
It's hard to believe that another year is already at an end, but the cold weather and snow outside our office are constant reminders that 2017 is just around...
Consumers carry big sticks these days. Just ask anyone who's ever been tasked with online brand management. Nothing can bring a large corporate empire to its...
Normally, this space is reserved for discussion of customer engagement and loyalty, of discount programs and oodles of statistics. We're going to very briefly...
At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's...
Brandon Carter
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