As it turns out, marketing hype folks are onto something with this idea of "hyperlocal." After all, we just published research that shows consumers are staying very local to make their routine purchases. And the more frequent the purchase, the less they're willing to travel. It's why there's a...
92% of consumers aren't going beyond 20 minutes to make routine purchases. That's the big takeaway from our recent survey on consumer spending proximity. (Be...
Is it possible we're overthinking customer engagement and loyalty? A quick glance around at some of the commentary in the industry hits on some deep concepts....
A few weeks back we discussed the ways that blogging can be used specifically to engage and retain customers. It's one of the great things about social media -...
We've all done business with a company that clearly does not give a crap about earning customer loyalty. It's. So. Frustrating. They take your money without...
Stay with me here. A user is your customer. A customer is your user. But the user experience (UX) is a very different animal than the customer experience (CX)....
Brandon Carter
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