Consumers are terrifying. Directly or indirectly, they control the fate of every business. Yet they’re often erratic They’re prone to love you one minute and hate you the next. Sometimes based on nothing more than a whim, or because a friend of a friend had a less-than-stellar experience and...
Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to many popular business pundits? Let’s run with that. Let's...
Putting a clock to something makes it more exciting. Imagine sports without a clock. At some point, the ref just decides that’s enough basketball and blows the...
Access was the first discount program in the world to launch a mobile coupon network and app, My Deals Mobile. In the beginning, people were only just coming...
You’re doing what we suggested earlier this year and thinking of customers as members, right? After all, they’re yours for the taking every time they want to...
You should be sending more emails. Yes, we just talked about how email is in trouble. Yet here we are suggesting you increase your sending frequency. You still...
Brandon Carter
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