the
access
loyalty blog

You’re doing what we suggested earlier this year and thinking of customers as members, right? After all, they’re yours for the taking every time they want to purchase something you’re offering. Or at least they are if you’re willing to keep them in your brand’s warm embrace. Treat them like...

You should be sending more emails. Yes, we just talked about how email is in trouble. Yet here we are suggesting you increase your sending frequency. You still...

As an early Gmail user, I was fortunate enough to grab a short, common email address. Like having a basic, simple name on Twitter, I like to think it has some...

It shouldn’t surprise you that many of us here at Access are coupon junkies. Our primary product is discount programs, after all. It’s not uncommon to see team...

Consider, for a moment, all of the little elements that play a role in customer loyalty. Pricing, branding, peers, performance, experience, whims, proximity,...

Does it seem like more brands are wanting to have a DTR conversation with you? In case you’re not familiar with the acronym, DTR means “define the...