Consider, for a moment, all of the little elements that play a role in customer loyalty. Pricing, branding, peers, performance, experience, whims, proximity, post-transaction service, convenience, emotional engagement, rational engagement, community, marketing... We could keep going. The point is,...
Does it seem like more brands are wanting to have a DTR conversation with you? In case you’re not familiar with the acronym, DTR means “define the...
It’s the best of times for marketers. We’ve got so many channels to work with. Tons of data. And people are always available. Oh happy day! It’s the worst of...
Confession: about two years ago I stopped answering my phone unless I recognized the number or it was already in my database. Both my work line and cell phone....
Last week we posted about getting customers to be as passionate as you are. It’s so frustrating to pour out your blood, sweat and tears only to be met with...
Is there anything more frustrating than pouring yourself into a business, only to be met with apathy by customers? You spend countless hours building something...
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Brandon Carter