When was the last time you redeemed points or miles? Most of you reading this probably haven’t done so recently. Many of you have never cashed them in. Yet, each one of us is earning them somewhere, somehow. The premise is so appealing. People love points programs because we love the idea of...
If you do anything in public, eventually you will encounter a hater. Running for political office. Opening a business. Voicing an opinion. Even something as...
The gap between what consumers expect and what brands are delivering is widening. Stop us if you’ve heard this before. We’ve written recaps for several years...
Last week we posted about the changes Starbucks is making to its rewards program. That post stirred up some great discussion about the roles loyalty programs...
Today Starbucks announced that their loyalty program is shifting how it rewards members. No longer will they earn points for simply being in the store; now...
Earlier this month we produced a short survey on what loyalty-building plans people had in store for 2016. Our goal was simply to see what kind of gameplans...
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Brandon Carter