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the
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user-icon Brandon Carter
calender-icon Jun 24, 2014 time-icon 2:27:00 AM AM

A Look at How the Modern Consumer Spends Their Money...

There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile using a thousand variations on the popular "SoLoMo" mashup word. "LoMoSo," "MoLoSo," "SoMoLo," and "LoSoMo" were a few of those mentioned as...

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user-icon Brandon Carter
calender-icon Jun 18, 2014 time-icon 4:26:00 AM AM

The Power and Pain of Points and Miles Programs

Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting...

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user-icon Brandon Carter
calender-icon Jun 16, 2014 time-icon 2:10:00 AM AM

Communication and Loyalty Programs: Three Steps to Increase...

Assuming you're over the age of 15, and we're fairly certain most of our readers are, you probably remember the painstaking way kids with crushes used to...

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user-icon Brandon Carter
calender-icon May 28, 2014 time-icon 7:03:00 AM AM

Smartphones and the Path to Mobile Payments Adoption

Just 100 years ago the first cross-continental phone call was made. Now, you're reading a blog post while listening to music streaming from the cloud and...

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user-icon Brandon Carter
calender-icon May 15, 2014 time-icon 5:55:00 AM AM

Farm Bureau Member Benefits and the Insurance "Problem"

There's a restaurant here in Salt Lake that has amazing cheesesteak sandwiches. They're nationally known for them, in fact. The place started out humbly...

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user-icon Brandon Carter
calender-icon May 13, 2014 time-icon 2:01:00 AM AM

Every Impression Counts: Counting Brand Impressions Over...

I consider myself “hard to get” for marketers. I don’t watch live television very often. I don’t listen to much terrestrial radio. I don’t click online ads or...

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