We’ve talked quite a bit about emotional loyalty and purchasing loyalty, and how emotional loyalty is the pinnacle of the mountain. Which not only means it’s the most desired type of devotion, it means it’s the most difficult to obtain. The problem is emotional loyalty is largely based on...
There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile...
Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting...
Assuming you're over the age of 15, and we're fairly certain most of our readers are, you probably remember the painstaking way kids with crushes used to...
Just 100 years ago the first cross-continental phone call was made. Now, you're reading a blog post while listening to music streaming from the cloud and...
I consider myself “hard to get” for marketers. I don’t watch live television very often. I don’t listen to much terrestrial radio. I don’t click online ads or...
40 Inexpensive Customer Appreciation Ideas
Travel and Tourism Statistics: The Ultimate Collection
40 Specific Member Engagement Tactics Any Organization Can Use
Research: How Far Will Consumers Travel to Make Routine Purchases?
30 Storytelling Ideas to Captivate and Grow Your Membership Organization
Brandon Carter