I consider myself “hard to get” for marketers. I don’t watch live television very often. I don’t listen to much terrestrial radio. I don’t click online ads or open emails that appear to be purely marketing (unless I've opted in intentionally). In light of yesterday’s post about brand impressions...
If you’re reading this, you’re probably pretty savvy to marketing. You probably recognize that a lot of companies are trying to get your attention. We’re...
30 years. That's how long Access Development has been in business. A lot of companies in the loyalty marketing space have come and gone since then, along with...
Not too long ago I stumbled upon an article wherein a loyalty guru was asked to weigh in on the future of rewards programs for credit cards. He opined that the...
Discount programs are a great option for member benefits, customer incentives, even fundraisers – as much as 90% of the population uses coupons! It’s a...
Do you know who Jason Allen Alexander is? Hint: He's not George Costanza. No, this Jason Alexander is far less noteworthy. This Jason Alexander married pop...
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