the
access
loyalty blog

Most readers of this site (and any other website) won't make it past this first sentence. Heck, most of them didn't even make it past the headline.

(This is a guest post from our friends at Credit.com) Attracting customers to your business is an important first step, but it's hardly the end of the road....

How do you monetize a loyal customer base? Well, they're already customers…so they're already monetized, right? But there's more they can give you. There are...

What's the quickest way to lose a customer? Have a bad product. What's the quickest way to lose a customer AND their friends/family? Have bad service. Or, to...

Step 1: Get loyal customers Step 2: Profit That's the dream! We all know step one is a pain in the rear, but once you get the loyalty and engagement, the money...

Nobody likes popups on websites. They're intrusive. Invasive. Repulsive. But they work. Go to the most popular online marketing blogs right now, and you'll be...

If you work in customer/member retention, at some point you've asked yourself in desperation, "What in the &#%@ do these people want?" Some days it feels like...

Anyone can get customers. Customer acquisition can be gamed by throwing money, hiring more sales people, even outright trickery. Customer loyalty is a much...

To open 2016, we put forth a bold suggestion that would help every company create better customer engagement and loyalty. We doubt any of you took the new...

At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's...

Is it possible we're overthinking customer engagement and loyalty? A quick glance around at some of the commentary in the industry hits on some deep concepts....

A few weeks back we discussed the ways that blogging can be used specifically to engage and retain customers. It's one of the great things about social media -...