As engagement, loyalty, and customer success pros, we have a lot of tools to work with. Loyalty programs, incentives, gifts, rewards, content, data, and communication channels like email. All those tools capture a little bit of real estate in the customer’s mind. They get people to take action,...
Every customer is a member. At least, that's an argument I've tried to make a couple times here. To me, "customer" implies someone that completed a...
So long as you are not doing business in a third-world country, the target market for your business is definitely using email. By the end of 2024, more than...
In the world of work, people take a job because it provides a source of income and benefits. They excel at work, and run through brick walls for their company,...
As a parent, you can bark at your kids all day and they won't hear a word. But somehow they can recite every inane word uttered by their close friends. Kids...
Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly...
Brandon Carter