There’s a longtime adage in business that says it costs five times more (or even more) to acquire a new customer than to retain an existing one. It’s cited all over the place, but no one is quite clear on its origins. Don Peppers attributed it to a Harvard Business Review article “from a couple...
2018 is the year you're going to make a ton of money. Even more than you're already making. Some of it will come from new customers. But the majority of it...
It seems like we're several years into "personalization" as the hot topic in marketing and sales. You can easily lump it in with other buzzwords like...
When Amazon bought Whole Foods for $13.7 billion in June of this year, brick and mortar grocers collectively shuddered: Amazon, the king of commerce, had...
You’ve probably heard all the same talk I did. “Robots and AI are the future!” “Automation and personalization are the next great wave of customer engagement!”...
Your customers have a voice. Your customers use that voice to leave feedback about your business within seconds on social media and online review platforms...
Brandon Carter